Instructions
ROAS, ROMI, ROI and other key digital marketing metrics: 2026 guide
What ROAS, ROMI, ROI, CTR, CPC, CPA, LTV and 30+ other digital marketing metrics actually mean. Formulas, 2025–2026…
// Spilno Agency Author
Валерій Красько
CEO & Founder, Spilno Agency
279
articles
1 645
views
Contacts & social
Articles by author
Instructions
The Marketing Funnel: How to Use Digital Marketing Tools at Every Stage
The marketing funnel isn’t a textbook abstraction — it’s a map of real user decisions: from the moment…
Instructions
SEO During Website Development: What to Do at the Build Stage to Avoid Paying Twice
What SEO tasks to complete during website development: semantic core, URL structure, technical foundation, Core Web Vitals, schema…
Instructions
Hotline.ua Advertising in 2026: Complete Guide and Whether It’s Still Worth It
A deep dive into Hotline.ua advertising in 2026: market relevance for online stores, CPC and CPA pricing, product…
Instructions
Paid Traffic for E-commerce: 2026 Strategy (Merchant, Meta, TikTok)
Paid traffic strategy for online stores in 2026: Google Merchant Center, price aggregators, Meta Catalog, TikTok Catalog, paid…
Instructions
Serpstat vs Semrush vs Ahrefs 2026: Side-by-Side Comparison
Deep comparison of Serpstat, Semrush and Ahrefs in 2026 — features, databases, pricing and user reviews. The conclusion…
Instructions
Semrush Review 2026: Features, Pricing & Everything You Need to Know
Complete Semrush review for 2026: 55+ tools for SEO, PPC, and content marketing, Pro/Guru/Business pricing plans, limits, pros…
Instructions
Ahrefs Review 2026: Full Feature Breakdown and Pricing Guide
Complete Ahrefs 2026 review: all tools explained, pricing plans compared (Starter, Lite, Standard, Advanced, Enterprise), free tools, and…
Instructions
Serpstat Review 2026: Full Features Overview & Pricing Guide
Complete Serpstat review 2026: all platform features explained, pricing plans compared, and head-to-head vs SEMrush & Ahrefs. Is…
Instructions
Website Deindexation: What It Is and What It Affects
Website deindexation explained: when to use it intentionally and how to avoid accidental deindexation. robots.txt setup, noindex tag,…
Instructions
Google Analytics Now Measures AI Assistant Traffic: ChatGPT, Gemini & Claude
Google Analytics 2026 update: new AI Assistant channel for tracking traffic from ChatGPT, Gemini and Claude. How it…
Instructions
SEO Strategy for Website Promotion: How to Build One and What Types Exist
What is an SEO strategy, what types exist, and how to create a step-by-step SEO promotion plan: competitor…