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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Валерій Красько
CEO & Founder, Spilno Agency
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
News
OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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Top Claude Skills for TikTok Ads Specialists (2026)
9 verified Claude skills and MCP servers for TikTok Ads: Pixel/Smart+ audits, Spark Ads hook/hold rate, creator sourcing,…
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(data not available) in Google Analytics 4: What This Value Means in 2026
The value (data not available) in Google Analytics 4 reports means that traffic-source information has reached GA4 but…
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
On July 22, 2026, Alphabet published its Q2 2026 financial results: Google advertising revenue (Search, YouTube, Network) grew…
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Google Ads Rules: Maximum Lead Price, Customer Price, and How Much to Spend Before a Campaign Fails
There is no such thing as a universal “good cost per lead” — €20 per lead can be…
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
OpenAI updated the ChatGPT Ads dashboard: conversion-optimized campaigns, new daily budgets, geo exclusions, AppsFlyer/Adjust, bulk API and price/rating…
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Google Tag Manager Workspaces: Why You Need Them and How to Use Them in 2026
A workspace in Google Tag Manager is a “draft” of a container — a place to safely edit…
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How to Track Revenue, Transactions and Purchases in Google Analytics 4 from WordPress WooCommerce
Introduction WooCommerce store owners are often convinced that Google Analytics 4 already shows them revenue, transaction counts and…
Case studies
How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
News
Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
On August 18, 2026 Google sunsets the Content API for Shopping — migrate to the Merchant API or…