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Microsoft Clarity Review 2026: Heatmaps, Session Recordings & AI Analytics
Full Microsoft Clarity 2026 review: what it is, how to install it, how to read heatmaps and session…
// Spilno Agency Author
Валерій Красько
CEO & Founder, Spilno Agency
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CMS Comparison for Corporate Website: WordPress, Joomla, Drupal, Wix, Shopify — SEO 2026
Choosing a CMS is one of the most critical decisions when building a corporate website. WordPress, Joomla, Drupal,…
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GA4 Measurement Protocol: What It Is and How to Set It Up
GA4 Measurement Protocol is Google’s HTTP API that lets you send analytics events directly from a server, offline…
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Ecommerce Google Analytics 4 Verification Checklist. A Spilno Agency Template
A step-by-step checklist to verify GA4 ecommerce events before launching Google Ads and Meta Ads. Free Google Sheets…
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Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Google I/O 2026: a full conference recap — Gemini 3.5, Search, Workspace, Spark and new plans
An extended recap of Google I/O 2026 across 6 official sources: the year in numbers, Gemini 3.5 Flash…
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Google Ads keyword match types: a guide for first-time advertisers (2026)
Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…
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How to launch ads on Google Maps: a complete beginner’s guide (2026)
Step-by-step guide to launching Google Maps ads: formats (Promoted Pin, Map Search Ads, Place Sheet), Performance Max for…
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How Google Shopping campaigns work in Google Ads: a first-time advertiser’s guide
How a Google Shopping campaign is built, how the Google Ads auction works, the funnel from Awareness to…
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How Performance Max campaigns work in Google Ads: a guide for first-time advertisers
How Performance Max campaigns work in Google Ads — the algorithm, asset groups, metrics (CTR, CPA, ROAS, tROAS),…
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Google’s official statements on what affects ranking: a 1998–2026 deep dive
A chronological deep dive into Google's official statements on ranking factors — from PageRank (1998) to AI Overviews,…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…