Best Claude Skills for Facebook (2026)

Claude skills (Agent Skills) are ready-made instruction sets that turn Claude into a Facebook assistant: they write posts and content plans for the algorithm, manage your Page through the Graph API, help with Facebook Ads, moderate communities, and pull analytics. This roundup covers the 10 most useful skills and MCP servers with verified links: what each one does and where to get it.

What Claude skills are and why they help with Facebook

Agent Skills are an open standard for Claude “skills” that Anthropic introduced in autumn 2025. Technically, a skill is a folder with a SKILL.md file describing exactly how the AI should carry out a task: the structure for a Facebook post, how to plan content rubrics, how to reply to comments, or how to audit an ad campaign.

For Facebook work this means three things:

1. Expertise out of the box. A content skill already knows how to write a post for reach, how long the copy should be, and when to add a call to action — you don’t have to write long prompts every time.
2. Repeatability. A post, a batch of posts, or a comment reply is produced the same way every time — the result doesn’t depend on how you happened to phrase today’s request.
3. Speed. Tasks that took hours (a weekly content plan, a batch of posts, an ad-account audit) shrink to 10–20 minutes.

Skills run in Claude Code (Anthropic’s terminal agent) and are also supported on claude.ai. Most skills in this roundup are free and open source: you only pay for your Claude subscription. Separately, MCP servers give Claude access to Facebook through the official Graph API (posts, comments, Page insights) or Marketing API (ad campaigns) via your authorized session.

An honest note on the state of this niche: organic Facebook Page management through Claude is still covered by only a handful of tools (one solid MCP server leads the way), while Facebook Ads is already a mature segment with tens of thousands of GitHub stars. So below we flag clearly what each tool is good for.

How to install a Claude skill: 3 ways

Method 1. The skills CLI installer (fastest)

Most authors support one-command installation via the community skills utility. For example, a social skill with Facebook content:

npx skills add coreyhaines31/marketingskills --skill social

Method 2. The plugin marketplace

A convenient path in Claude Code is to add a developer’s marketplace and install a plugin with the skills:

/plugin marketplace add coreyhaines31/marketingskills
/plugin install

Skills get their own namespace and update automatically with the plugin.

Method 3. The skills folder

You can simply copy a skill into your personal folder so it becomes available across all projects:

git clone https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/social ~/.claude/skills/

For team work, skills go into .claude/skills/ inside the project — then they’re committed to the repo and available to everyone. MCP servers are connected separately, via the Claude config (for example, with a Facebook Graph API access token).

Top 10 Claude skills for Facebook in 2026

1. HagaiHen/facebook-mcp-server — Facebook Page management

What it does: the strongest tool for organic Page management. It’s an MCP server on the official Facebook Graph API that lets Claude create and schedule posts, read and moderate comments (with sentiment filtering), reply to followers, and pull Page insights. In effect Claude becomes an SMM assistant working with your Page’s live data. Limitation: organic only (no ads) and single-Page oriented.

Where to get it: github.com/HagaiHen/facebook-mcp-server (170+ stars, MIT license). Connects as an MCP server with a Page access token.

2. coreyhaines31/marketingskills — content, posts and SMM

What it does: the most popular marketing library for Claude — 50+ skills. For Facebook the useful ones are social (posts, content plan, rubrics), copywriting (copy, headlines, CTAs) and ads (Meta ad logic). To be honest: in the social skill Facebook is one of several platforms, with the emphasis leaning toward LinkedIn/Instagram/TikTok, so you may need to “steer” it toward Facebook with a prompt. But as a universal content foundation it’s the best starting point.

Where to get it: github.com/coreyhaines31/marketingskills (39,000+ stars, MIT). Install: npx skills add coreyhaines31/marketingskills --skill social.

3. AgriciDaniel/claude-ads — Facebook Ads audit

What it does: a comprehensive paid-media toolkit where Meta (Facebook + Instagram) gets a full audit skill — ads-meta checks Pixel/CAPI, attribution, creative fatigue, Advantage+, audiences, placements and policy compliance. Facebook is one of 12 ad platforms here, but Meta ads specifically are covered first-class, with a dedicated audit agent. The best pick when you need to systematically review a Facebook ad account.

Where to get it: github.com/AgriciDaniel/claude-ads (7,000+ stars, MIT). Install: /plugin marketplace add AgriciDaniel/claude-ads.

4. pipeboard-co/meta-ads-mcp — Facebook Ads via API

What it does: the most popular MCP server for Facebook/Instagram Ads. It runs on the official Marketing API and lets Claude manage campaigns and pull reporting — spend, impressions, conversions, ROAS. The project holds Meta Business Partner status and has a free tier. Note: it’s a hosted (cloud) service, so data flows through the developer’s infrastructure and their account is required — factor that in for client work.

Where to get it: github.com/pipeboard-co/meta-ads-mcp (1,000+ stars). Connects as a remote MCP server.

5. Official Anthropic skills — post visuals and reports

What it does: Anthropic’s official repository (160,000+ stars) contains universal skills that fit Facebook content well. canvas-design generates static images in any aspect ratio — banners, covers, post visuals; pptx builds frames for carousels; xlsx and docx handle content plans and Page reports. Note: there’s no Facebook API access here — it’s purely a content-creation tool.

Where to get it: github.com/anthropics/skills. Install: /plugin marketplace add anthropics/skills.

6. nowork-studio/NotFair — Meta ads audit and management

What it does: a paid-media skill set with dedicated meta-ads/audit and meta-ads/manage skills — i.e. Facebook/Instagram campaign audits and operational management. A good alternative to claude-ads if you want a Meta Ads focus without the “extra” platforms. These are skills (methodology), not an MCP — you load the account data separately.

Where to get it: github.com/nowork-studio/NotFair (3,000+ stars, MIT). Install via the marketplace or the skills folder.

7. gomarble-ai/facebook-ads-mcp-server — ad reporting

What it does: an MCP server focused on Facebook Ads reporting via the Marketing API: ask about campaign performance in plain language and get the numbers — spend, impressions, conversions, cost per result. A self-hosted MIT option for those who’d rather not use a cloud service like pipeboard. Requires an ad-account access token.

Where to get it: github.com/gomarble-ai/facebook-ads-mcp-server (330+ stars, MIT). Connects as an MCP server.

8. kaewz-manga/facebook-pages-mcp-community — Pages and Messenger

What it does: an MCP server on the Facebook Pages API (Graph API v25) with 28 tools: posts, comments, photos, videos, insights — and, rarely, Messenger support. Useful if you want broader capabilities from a single server, including messaging. Note: the project is young with few stars, so test it on non-critical tasks before client work.

Where to get it: github.com/kaewz-manga/facebook-pages-mcp-community (MIT, emerging). Connects as an MCP server with a Page access token.

9. kostja94/marketing-skills — 160+ marketing skills

What it does: a large library of specialized skills (160+). Facebook shows up here inside the paid-ads/meta-ads skill — i.e. for advertising, not organic Page work. A good pick if, besides Facebook Ads, you also need skills for SEO, email and other paid channels in one set. There’s no standalone “facebook” skill for organic here.

Where to get it: github.com/kostja94/marketing-skills (730+ stars, MIT). Install: npx skills add kostja94/marketing-skills --skill meta-ads.

10. awesome-claude-skills — a catalog to find more

What it does: a curated catalog of Claude skills — an entry point when you need a new tool for a specific Facebook task (a content niche, an industry, or a new MCP). The Facebook skill niche (organic especially) is still forming, so keep an eye on catalog updates.

Where to get it: github.com/ComposioHQ/awesome-claude-skills (67,000+ stars) — a catalog with links to skill repositories.

Comparison table: which skill for which task

How to choose your first skill

• You run a Page and want to post from Claude — start with HagaiHen/facebook-mcp-server: it’s the only mature way to manage a live Page via the official API.
• You need content and post copy — coreyhaines31/marketingskills (social skill) or canvas-design by Anthropic for visuals.
• You run Facebook Ads — claude-ads or NotFair for audit and strategy + pipeboard or gomarble for reporting via API.
• You need live account data — pipeboard (hosted) or gomarble (self-hosted) MCP.
• Facebook is just one of your channels — kostja94/marketing-skills as a universal set.
• You’re looking for something new for a niche — awesome-claude-skills as a catalog.

If Facebook is primarily a paid-traffic channel for you, start by getting your advertising in order. See our roundup of Claude skills for a Meta Ads specialist for a deeper dive into the paid side.

Facebook safety and rules: what to watch

1. Read the SKILL.md before installing. A skill is a set of instructions for the AI; make sure it doesn’t request excessive access.
2. Prefer the official API. The Facebook Graph and Marketing APIs require a business account, an app, and an access token (OAuth). Avoid scraping-based tools — they operate outside Facebook’s rules and risk getting the account restricted.
3. Respect limits and policies. Automated posting and replies must respect Facebook’s spam and frequency policies — don’t push dozens of identical posts or comments in a row.
4. Never paste tokens into the chat. Keep your Page access token and API keys in environment variables or a config file, not in the prompt text.

Questions and answers about Claude skills for Facebook

What are Claude skills (Agent Skills)?

They are an open standard of “skills” for Claude: a folder with a SKILL.md file containing instructions the AI follows to do a specific task — write a Facebook post, plan content, or audit ads. Skills connect to Claude Code and claude.ai and activate automatically when a task matches the skill’s description.

How much do Claude skills for Facebook cost?

Most skills in this roundup are free and open source (mostly MIT-licensed). You only pay for your Claude subscription (Pro or Max). The exception is hosted services like pipeboard, which have a free tier but also paid plans for larger volumes.

Can you manage a Facebook Page through Claude?

Yes. The HagaiHen/facebook-mcp-server MCP on the official Graph API lets Claude create and schedule posts, read and moderate comments, and pull Page insights. You need a business account and a Page access token. It’s currently the most mature way to manage a live Page with AI.

Which Facebook skill should I install first?

It depends on the task. If you manage a Page — HagaiHen/facebook-mcp-server. If you need content and posts — coreyhaines31/marketingskills (social skill). If you run ads — claude-ads for audits. The fastest way to feel the value is to start with a content skill on real posts.

Do you need to know how to code to use skills?

No. Installing a skill comes down to one or two commands (e.g. npx skills add or /plugin install), and from there you talk to Claude in plain language. Facebook MCP servers need a bit more setup — registering an app and getting an access token via the Graph API.

How is a skill different from an MCP server?

An MCP server gives Claude access to external data and tools (for example the Facebook Graph API — posts, comments, insights), while a skill is the methodology: instructions on how exactly to do the task. The strongest results come from combining them: the MCP publishes the post, the skill writes the copy to a proven formula.

Will Claude skills replace an SMM specialist for Facebook?

No — they change how the work is structured. Skills take the routine: post copy, first drafts of visuals, content plans, reports, ad audits. Strategy, audience understanding, visual taste and final decisions stay with the specialist. A specialist with skills simply runs more Pages, better.