Instructions on How to Grant Agency Access to Google Analytics 4

Access to Google Analytics 4 (hereinafter referred to simply as GA) is used for various purposes: conversion setup, account configuration, e-commerce setup, and more. Without access to this service, agencies or freelancers cannot fully promote a client’s business online.

1. The client needs to log in to their Google Analytics account via the link – https://analytics.google.com/

2. Go to the “Admin” section. It is usually located in the lower-left corner of the screen.

3. Next, open the “Account” settings subcategories, then the “Account Access Management” section.

4. Click the “+” button located in the upper-right corner and enter the email address to which access should be granted.

P.S. If you need help with Google Analytics setup, the digital agency “Spilno” can always assist you.