How to add a user to Google Analytics 4?

In GA4: Admin → Account or Property → Account Access Management (or Property Access Management) → click + Add users → enter the user's Gmail address → select their role (Viewer, Analyst, Editor, or Administrator) → Save.

What role should I give an agency in GA4?

Give an agency the Editor role at the Property level — this lets them configure reports, set up goals, and modify settings without admin privileges. Never give Admin access unless absolutely necessary.

Can I limit what an agency sees in my GA4 property?

Yes. Use property-level or subproperty access to restrict what the agency can view. You can also use data filters to exclude internal traffic. The Analyst role allows report creation but not configuration changes.

How to revoke agency access to Google Analytics 4?

Go to Admin → Account Access Management or Property Access Management → find the agency's email → click the three dots → Remove Access. Their access is removed immediately.

Is it safe to give an agency access to GA4?

Yes, if you use Google's built-in access management. The agency gets access only to your analytics data — not to your website files, hosting, or other accounts. Always assign the minimum role needed for their work.

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Instructions on How to Grant Agency Access to Google Analytics 4

Author Валерій Красько | 30 Apr 2026 Updated: 29 Jul 2026 | 4 min read 0 views

How to Grant Agency Access to Google Analytics 4 — cover

Access to Google Analytics 4 (hereinafter referred to simply as GA) is used for various purposes: conversion setup, account configuration, e-commerce setup, and more. Without access to this service, agencies or freelancers cannot fully promote a client’s business online.

1. The client needs to log in to their Google Analytics account via the link – https://analytics.google.com/

2. Go to the “Admin” section. It is usually located in the lower-left corner of the screen.

Instructions on How to Grant Agency Access to Google Analytics 4

3. Next, open the “Account” settings subcategories, then the “Account Access Management” section.

Instructions on How to Grant Agency Access to Google Analytics 4 — screenshot 2

4. Click the “+” button located in the upper-right corner and enter the email address to which access should be granted.

P.S. If you need help with Google Analytics setup, the digital agency “Spilno” can always assist you.

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Frequently Asked Questions

How can I learn more about this topic?

We recommend exploring other articles on our blog and official documentation. Our content is regularly updated to reflect the latest changes in 2026.

Can I get a consultation?

Yes, you can reach out to our team for a free consultation through the contact form on our website. We’ll help you find the best solution for your business needs.

Are there free tools available?

Most tools described in this article offer free plans or trial versions. Check the pricing section in the article for detailed information.

Google Analytics 4 Roles: What Each One Allows

Viewer — viewing reports and settings without changes. For observers.
Analyst — everything a Viewer can do, plus creating and editing shared reports and Explorations.
Marketer — everything an Analyst can do, plus managing audiences, key events and attribution.
Editor — full control over property settings: events, data streams, integrations. This is the role an agency typically needs to configure analytics.
Administrator — everything above plus user management. Keep it for yourself.

GA4 also offers two data restrictions — “No Cost Metrics” and “No Revenue Metrics” — which can be applied to any role if you prefer not to expose financial data to a contractor.

Account Level or Property Level?

Access can be granted at the account level (the user sees every property in it) or at the level of a single property (one site or app only). If your account contains several projects, grant the agency access at the property level: it minimises unnecessary permissions and simplifies access audits.

How to Revoke Access

Open Admin → Account access management (or property access management), find the user and remove them. All collected data, configured events and reports stay in your property — removing a user does not affect any of it. We recommend reviewing the access list at least quarterly.