How to add a user to Google Analytics 4?

In GA4: Admin → Account or Property → Account Access Management (or Property Access Management) → click + Add users → enter the user's Gmail address → select their role (Viewer, Analyst, Editor, or Administrator) → Save.

What role should I give an agency in GA4?

Give an agency the Editor role at the Property level — this lets them configure reports, set up goals, and modify settings without admin privileges. Never give Admin access unless absolutely necessary.

Can I limit what an agency sees in my GA4 property?

Yes. Use property-level or subproperty access to restrict what the agency can view. You can also use data filters to exclude internal traffic. The Analyst role allows report creation but not configuration changes.

How to revoke agency access to Google Analytics 4?

Go to Admin → Account Access Management or Property Access Management → find the agency's email → click the three dots → Remove Access. Their access is removed immediately.

Is it safe to give an agency access to GA4?

Yes, if you use Google's built-in access management. The agency gets access only to your analytics data — not to your website files, hosting, or other accounts. Always assign the minimum role needed for their work.

Instructions

Instructions on How to Grant Agency Access to Google Analytics 4

Author Валерій Красько | 30 Apr 2026 Updated: 06 May 2026 | 4 min read 0 views

Access to Google Analytics 4 (hereinafter referred to simply as GA) is used for various purposes: conversion setup, account configuration, e-commerce setup, and more. Without access to this service, agencies or freelancers cannot fully promote a client’s business online.

1. The client needs to log in to their Google Analytics account via the link – https://analytics.google.com/

2. Go to the “Admin” section. It is usually located in the lower-left corner of the screen.

3. Next, open the “Account” settings subcategories, then the “Account Access Management” section.

4. Click the “+” button located in the upper-right corner and enter the email address to which access should be granted.

P.S. If you need help with Google Analytics setup, the digital agency “Spilno” can always assist you.

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