How to Grant Access to Google Tag Manager

Google Tag Manager is a powerful tool for managing tags on your website. To share this tool with other team members, you need to grant them appropriate permissions. Here’s a detailed guide on how to do it:

Step 1: Navigate to Google Tag Manager

1. Log in to your Google account.
2. Go to the Google Tag Manager page: https://tagmanager.google.com/

Step 2: Select a Container

1. Select the container to which you want to add users. This could be your website’s container, a mobile app container, etc.

Step 3: Go to the “Admin” Section

1. In the container’s top menu, select the “Admin” tab.

Step 4: Go to the “User Management” Section

1. In the left column, under the “Container” section, select the “User Management” option.

Step 5: Add Users

1. Click the “+” button (Add Users).
2. Enter the email address of the user you want to grant access to.
3. Choose the access level:
   • Administrator.
   • User.
4. Set container permissions:
   • Read: The user can view settings but cannot make changes.
   • Edit: The user can create and edit tags, triggers, and variables, but cannot publish changes.
   • Approve: The user can approve or reject changes, but cannot publish them independently.  
   • Publish: The user has full access to the container, including publishing changes.
5. Click the “Invite” button.

Step 6: Confirm the Invitation

The user you invited will receive an email with an invitation. They will need to click the link in the email and accept the invitation.

P.S. This guide is based on the experience of digital agency Spilno Agency.