Case studies
Case Study: Auto Parts Store Advertising in Google Ads — +17% Orders, -21% CPL
Spilno Agency case study: managing Google Ads for an auto parts e-commerce store — Search, Google Shopping and…
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Case studies
Promoting an English Language School — Google Ads Case Study
How we reduced cost per lead for a children's English school by 45% in 2 months using Google…
Instructions
How to Unblock Google Merchant Center: 7 Reasons & Step-by-Step Guide
You can unblock Google Merchant Center after suspension within 7–14 days on your own. The process: find the…
Case studies
Google Ads for Freight and Oversized Transportation — Case Study
A freight and oversized transportation company came to us with a CPL of 443 UAH and just 50…
Case studies
Promoting an Online Cosmetics Store — Google Ads Case Study
A cosmetics online store with zero Google Ads experience reached break-even in 5 weeks. Budget: UAH 15,000/month, CPL:…
Case studies
Case study: audit and setup of Google Analytics 4 (GA4) ecommerce for a ticket service
Real case by Spilno Agency: GA4 ecommerce audit for an online ticket service — discovered 76% revenue discrepancy…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Instructions
How a Service Business Can Track Advertising Campaign Quality: KPIs, Metrics & Checklists 2026
Tracking advertising effectiveness for service businesses is not about vanity metrics in a report. It’s about answering one…
Instructions
How to add a user to Google Search Console
Search console add user search console add user is a key question searched daily on Google. In this…
Case studies
Promoting a Translation Agency via Google Ads: From 0 to 94 Leads
This case study is prepared by the digital marketing agency Spilno. About the Client and Situation Client: a…