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Web Analytics

Practical web analytics content: Google Analytics 4 setup, events and conversions, Google Tag Manager, reports and integrations. We make the complex simple — so your marketing decisions rely on accurate data.Selling online? See how we set up GA4 ecommerce tracking for online stores.

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Consent Mode: How Data Privacy Affects SEO in 2026

Consent Mode is a mechanism that changes how analytics and advertising tags behave depending on whether a user…

21.06.2026 1 Read →

News

Google Analytics Launches Server-to-Server Integration with Shopify: Automatic Purchase Event Collection from July 2026

From July 2026, Google Analytics will automatically receive purchase data from Shopify stores directly via server — the…

18.06.2026 6 Read →

Instructions

Google Tag Gateway: What It Is and Why Your Business Needs It

Google Tag Gateway is a Google Tag Manager feature that routes your Google tag signals through your own…

16.06.2026 2 Read →

Instructions

Website Heatmap: How to Use It for SEO and Paid Ads

A website heatmap shows where users click, how far they scroll, and what captures their attention. Microsoft Clarity…

16.06.2026 2 Read →

Instructions

What Every SEO Specialist Needs to Know About Cookies

Cookies and SEO: how cookie consent affects GA4 data, the impact of third-party cookie deprecation, how Googlebot handles…

11.06.2026 Read →

Instructions

What PPC Specialists Need to Know About Cookies

How cookies power PPC advertising: conversion tracking, remarketing, attribution, Consent Mode v2, third-party cookie deprecation and alternatives. A…

11.06.2026 Read →