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Meta Ads Event Deduplication: What It Is and How to Improve It in 2026
When you run Meta Pixel and the Conversions API simultaneously, every conversion fires twice — once from the…
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Web Analytics
Practical web analytics content: Google Analytics 4 setup, events and conversions, Google Tag Manager, reports and integrations. We make the complex simple — so your marketing decisions rely on accurate data.Selling online? See how we set up GA4 ecommerce tracking for online stores.
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New Features: Google Analytics + Google Business Profile Integration
Google has added a setup page for a new integration to the Analytics Help Center — linking GA4…
Instructions
What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
Instructions
SEO Internal Linking: Why You Need It and What Strategies Work
Internal linking is one of the most underestimated SEO tactics available to European businesses. A well-structured internal link…
Instructions
How to Install Google Analytics 4 in 2026: GTM & Manual Code Guide
Google Analytics 4 is the only free analytics tool that in 2026 supports Consent Mode v2, AI-powered insights,…
Instructions
How to Set Up Events in Google Analytics 4: Complete Guide 2026
Step-by-step guide to setting up GA4 events: what are events and key events, which events to track, eCommerce…
Instructions
Google Analytics: What It Is and the Best Alternatives in 2026
Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…
Instructions
Cross-Domain Tracking in Google Analytics 4: Setup Guide for 2026
Cross-domain tracking in GA4 lets you follow a single user session across two or more separate domains —…
Instructions
UTM Tags: What They Are, How They Work and Where to Generate Them
UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…