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How to Track Revenue, Transactions and Purchases in Google Analytics 4 from WordPress WooCommerce
Introduction WooCommerce store owners are often convinced that Google Analytics 4 already shows them revenue, transaction counts and…
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Marketing & E-commerce
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Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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Google Ads Bidding Strategies for Online Stores: How They Work and Which to Use in 2026
A Google Ads bidding strategy defines how the system sets your price per click or per conversion to…
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Case study: 72 quality leads from TikTok for service stations and car services
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BANT Lead Qualification Methodology: What It Is and How It Works
BANT is a lead qualification framework built on four criteria: Budget, Authority, Need, Timeline. What it is, example…
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Promoting a Store on Prom.ua: Pros and Cons in 2026
Prom.ua is one of Ukraine’s largest e-commerce marketplaces and store builders, and promoting a store on it comes…
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What to Do When a Freelancer or Agency Won’t Hand Over Your Google Ads Account
A Google Ads account belongs to the advertiser — the business whose website is promoted in it —…
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What Is Dropshipping and Is It Still Worth It in 2026?
Dropshipping is an online retail model where the seller takes the order and payment from the customer but…
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Remarketing: What It Is and Which Services Offer It in 2026
Remarketing means showing ads to people who already visited your website, opened your app, or viewed a product…
Case studies
Case Study: Scaling Sales for a Women’s Footwear Brand with Meta Ads — 276 Purchases, ROAS 5.35
Our client is a mid-range women’s footwear retailer with an offline store network and its own e-commerce shop.…
News
TikTok Ads Manager Adds Multiple Location Selection for Lead Generation
TikTok for Business has rolled out Multiple Location Selection — a new TikTok Ads Manager feature for Lead…
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How to Advertise an Intimate-Products Store in Google Merchant Center
Yes, you can advertise intimate products on Google — it’s legal, and Google Merchant Center explicitly allows “adult-oriented…
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How to Grant Access to a Prom.ua Account in 2026
To grant access to your Prom.ua account, open “Settings” → “Managers”, click “Add a manager”, choose a role…