Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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Meta Ads
Everything about Facebook and Instagram advertising: campaign setup, Pixel and Conversions API, account unblocking and client case studies. Written by specialists who manage Meta Ads campaigns for businesses across niches every day.
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Case studies
Case Study: Scaling Sales for a Women’s Footwear Brand with Meta Ads — 276 Purchases, ROAS 5.35
Our client is a mid-range women’s footwear retailer with an offline store network and its own e-commerce shop.…
Case studies
CBC Property Case Study: B2B Lead Generation with Meta Ads — 225 Leads at $1.11
CBC Property — a B2B office real estate agency in Tashkent — came to Spilno Agency with an…
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Instructions
How to Connect Threads to Meta Business Suite: Step-by-Step Guide
Threads can be connected to Meta Business Suite through your business portfolio settings — this gives your team…
Meta Ads
EMQ — Event Match Quality in Meta Ads: What It Is and How to Improve It in 2026
Event Match Quality (EMQ) is a 0–10 score in Meta Events Manager that shows how accurately your pixel…
Instructions
Meta Ads Unblocking: Complete 2026 Guide — How to Unblock Your Ad Account
Meta restricted your ad account, business page or WhatsApp Business — and you can’t find where to appeal?…
Instructions
Meta Ads Creative Sizes in 2026: The Complete Guide
In 2026, Meta Ads creative sizes come down to three core aspect ratios: 1:1 and 4:5 for the…
Instructions
Meta Conversions API (CAPI): What It Is and How to Set It Up
Meta Conversions API (CAPI) is a server-side tool from Meta that sends conversion data directly from your server…
Instructions
Meta Pixel: What It Is and How to Install It on Your Website
Meta Pixel (formerly Facebook Pixel) is a small JavaScript snippet you install on your website to track visitor…
Instructions
SEO Internal Linking: Why You Need It and What Strategies Work
Internal linking is one of the most underestimated SEO tactics available to European businesses. A well-structured internal link…
Meta Ads
Meta Pixel Gets AI Update: Automatic Enrichment of Page and Product Data
Meta is enabling an AI-powered pixel feature from June 5, 2026 — automatic enrichment of page and product…
Case studies
How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…