Case studies
Google Ads for Household & Specialty Goods Store: +47.8% Conversions in 9 Months
A large online store selling household appliances and a wide range of goods partnered with Spilno Agency in…
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Google Ads
Articles and guides about Google Ads: bidding strategies, Performance Max, Shopping campaigns, account audits and the common mistakes that waste budgets. Written by the team that manages Google Ads campaigns for agency clients every day.
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Instructions
How to Increase Free Impressions in Google Merchant Center
Free Listings in Google Merchant Center let your products appear in Google Shopping, Google Images and organic search…
Instructions
Google Ads Audit for E-commerce: What It Should Look Like in 2026
A Google Ads audit for an online store is not a check of CTR and campaign settings. It…
Instructions
The Most Popular Claude Skills for Google Ads
The most useful Claude skills for Google Ads specialists: account audits, negative keywords, Performance Max, reporting. What each…
Instructions
What PPC Specialists Need to Know About Cookies
How cookies power PPC advertising: conversion tracking, remarketing, attribution, Consent Mode v2, third-party cookie deprecation and alternatives. A…
Instructions
Google Merchant Center: How to Run Ads Only for a Specific Product Group in Google Ads
By default, a Google Ads Shopping campaign advertises your entire product catalogue. To show ads only for a…
Case studies
Dental Clinic Google Ads Case Study: Strategy from Zero to Results 2026
A dental clinic in Dnipro came to Spilno Agency from scratch — no Google Ads, no analytics, no…
News
Google Simplified Billing Payer Change in Google Ads: Step-by-Step Wizard
Google has added a self-service payer change form to the Billing section of Google Ads — a 6-step…
Instructions
Google Ads Creative Sizes in 2026: The Complete Format Guide
Google Ads creative sizes in 2026 boil down to a few universal aspect ratios: 1.91:1, 1:1, 4:5 for…