Instructions
How to Install Google Analytics 4 in 2026: GTM & Manual Code Guide
Google Analytics 4 is the only free analytics tool that in 2026 supports Consent Mode v2, AI-powered insights,…
// Blog category
Instructions
Step-by-step digital marketing guides from the Spilno Agency team: Google Ads setup, GA4, Google Merchant Center, SEO and social media advertising. Every guide is written by practitioners and based on real client projects.
Already running campaigns? Get a free Google Ads account audit — we will spot the settings that waste your budget.
All articles
Instructions
Why E-commerce SEO Is a Never-Ending Process
E-commerce SEO is not a one-time project. Three reasons why your SEO tasks never run out: new pages,…
Instructions
Which Products to Start Advertising in Google Ads for an Online Store
Most online stores launch Google Ads across their entire catalogue — and burn through their budget fast. At…
Instructions
How to Set Up Events in Google Analytics 4: Complete Guide 2026
Step-by-step guide to setting up GA4 events: what are events and key events, which events to track, eCommerce…
Instructions
Google Analytics: What It Is and the Best Alternatives in 2026
Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…
Instructions
Cross-Domain Tracking in Google Analytics 4: Setup Guide for 2026
Cross-domain tracking in GA4 lets you follow a single user session across two or more separate domains —…
Instructions
Google Keyword Planner: What It Is and How It Works
Google Keyword Planner is a free keyword research tool inside Google Ads that helps you discover new keywords,…
Instructions
GCLID Tag: What It Is and How It Works
GCLID is the unique click identifier Google Ads adds to your URL, feeding GA4 with the data it…
Instructions
UTM Tags: What They Are, How They Work and Where to Generate Them
UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…