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Google Analytics: What It Is and the Best Alternatives in 2026
Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…
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Cross-Domain Tracking in Google Analytics 4: Setup Guide for 2026
Cross-domain tracking in GA4 lets you follow a single user session across two or more separate domains —…
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Google Keyword Planner: What It Is and How It Works
Google Keyword Planner is a free keyword research tool inside Google Ads that helps you discover new keywords,…
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UTM Tags: What They Are, How They Work and Where to Generate Them
UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…
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Pagination SEO for E-Commerce: canonical, noindex, crawl budget [2026 Guide]
Complete 2026 guide to pagination SEO for e-commerce: 5 key problems, 3 strategies (canonical/noindex/load-more), crawl budget optimization, audit…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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Where to find work for an SEO specialist?
Creating your own website is one of the first steps in business development. But for people to learn…
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How to Access Facebook or Meta Ads Ad Account
The Facebook account is very complex due to its extensive functionality and intricate navigation, so it’s not surprising…
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Key Stages of Website Creation: Step-by-Step Guide from Analysis to Launch
Building a website is not simply “order a design and get a finished product.” It’s a structured process…
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Paid Traffic for E-commerce: 2026 Strategy (Merchant, Meta, TikTok)
Paid traffic strategy for online stores in 2026: Google Merchant Center, price aggregators, Meta Catalog, TikTok Catalog, paid…
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Yoast SEO: Overview of the plugin functionality
Yoast SEO is one of the most popular plugins for search engine optimization of WordPress sites. It provides…
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Analytics
How to Fix Revenue Attribution Issues in Google Analytics (GA4) with Payment System Domains
In Google Analytics (GA4), revenue may be attributed to the payment system domain (e.g., pay.monobank.ua) because GA4, by…
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How to create a high-quality report on digital marketing channels
A high-quality marketing project report is the key to effectively managing advertising campaigns and optimizing budgets. Proper analysis…
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What is a Blog and Why Does a Business Need One?
What is a Blog? A blog is a digital journal or website where articles, news, tips, or other…
Case studies
Telegram Ads Advertising: Sale of a Land Plot
The client came with the task — to find buyers for a land plot of 2 hectares. The…
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Apix Drive Review: Automating Integrations for Google Ads and Meta Ads
Meta ads manager integration with crm google sheets slack meta ads manager integration with crm google sheets slack…
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Goal Setting with the SMART System
Introduction Goal setting is a key element of successful project management, business growth, and personal effectiveness. One of…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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How to connect Google Search Console to Google Analytics 4
How to connect google search console to google analytics how to connect google search console to google analytics…
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Google Ads Specialist: Who They Are and What Their Responsibilities Are
Google ads specialist google ads specialist is a key question searched daily on Google. In this guide —…
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Functional Responsibilities of an SEO Specialist: A Detailed Overview
Roles of seo roles of seo is a key question searched daily on Google. In this guide —…
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Terms of reference for installing the Google Tag Manager (GTM) service code
Writing a technical specification is a skill that not all specialists have. That’s why we’re sharing an example…
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Why GSC Data Differs from GA4: 7 Reasons and Practical Checklists
You open Google Search Console and see 1,200 clicks for the week. Then you check GA4 and find…