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Google Analytics: What It Is and the Best Alternatives in 2026
Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…
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Cross-Domain Tracking in Google Analytics 4: Setup Guide for 2026
Cross-domain tracking in GA4 lets you follow a single user session across two or more separate domains —…
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Google Keyword Planner: What It Is and How It Works
Google Keyword Planner is a free keyword research tool inside Google Ads that helps you discover new keywords,…
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UTM Tags: What They Are, How They Work and Where to Generate Them
UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…
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Pagination SEO for E-Commerce: canonical, noindex, crawl budget [2026 Guide]
Complete 2026 guide to pagination SEO for e-commerce: 5 key problems, 3 strategies (canonical/noindex/load-more), crawl budget optimization, audit…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How to Write a High-Quality Resume?
A resume is a cover and a brief summary of your experience. It serves as the first contact…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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How to Promote a Website in Google: 4 Ways That Work in 2026
Spilno Agency guide: 4 ways to promote a website in Google in 2026 — Google Ads, Merchant Center,…
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Serpstat Review 2026: Full Features Overview & Pricing Guide
Complete Serpstat review 2026: all platform features explained, pricing plans compared, and head-to-head vs SEMrush & Ahrefs. Is…
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How Contextual Advertising Works and Why It Attracts Clients
Have you ever noticed that as soon as you search for something on Google, that item starts «following»…
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How to Write a Job Ad for a TikTok Ads Specialist
Finding an effective TikTok advertising specialist is harder than it seems. You don’t need an ordinary media buyer,…
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What Does a Content Manager Do
The concept of content management is widespread today, yet it still lacks a single, clear definition. The market…
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Where to find a job for a Google Ads specialist?
Online commerce has grown significantly because it’s more convenient for people to shop from home. This is why…
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What does an SEO specialist do: responsibilities, skills and 2026 tools
An SEO specialist is a search engine optimization professional. Full guide: responsibilities, skills, 2026 tools, salaries and how…
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B2B Sales: A Simple Explanation of a Complex Model
B2B is a relationship model where companies buy goods or services from each other. Understanding this field helps…
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How to Write a High-Quality Resume?
A resume is a cover and a brief summary of your experience. It serves as the first contact…
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Google Sheets: What They Are, How They Work, and Why You Should Use Them
Complete guide to Google Sheets 2026: what Google Sheets is, how it differs from Excel, how to get…
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How to Link Google Analytics with Google Ads and Import Goals?
Linking Google Analytics 4 (GA4) and Google Ads is the foundation for any business running paid advertising. Without…
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AI text verification
Verification texte verification texte is a key question searched daily on Google. In this guide — full breakdown…
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Case study: 72 quality leads from TikTok for service stations and car services
Table of contents Spilno Agency promotes a company that provides car repair services. Currently, we are promoting 3…
Case studies
Case study: GBP for Beauty Studio in the US
About the client The client reached out in April, looking to optimize their Google My Business (GMB) profile…
Case studies
Promotion of an Online Store for Auto Paints and Accessories for Car Service Stations
Objective: The client came with the goal of achieving 40 sales per day. At that time, they were…