Advertising on ChatGPT: Who Can Access It and How to Launch in 2026

Advertising on ChatGPT means ads that OpenAI shows inside ChatGPT conversations through its own Ads Manager (beta). As of 2026, the tool is open to advertisers in seven countries: the United States, Canada, the United Kingdom, Australia, New Zealand, Japan and South Korea. Targeting is contextual — no cookies, no personal data — with the option to narrow delivery down to countries, cities and regions. The minimum daily campaign budget is 25 USD. This guide covers who can access ChatGPT advertising, how to install the pixel, build audiences, set up targeting and launch your first campaign.

What ChatGPT advertising is and how it works

In late 2025 and early 2026, OpenAI launched its own advertising platform — ChatGPT Ads Manager. Ads appear directly inside ChatGPT conversations for users on the Free and Go plans, when the conversation topically matches what an advertiser promotes.

The key difference from Google Ads or Meta is contextual rather than behavioural targeting. ChatGPT does not use cookies, does not build behavioural profiles and does not pass personal user data to advertisers (names, emails, IP addresses and precise locations stay inside ChatGPT). Instead, the advertiser provides context hints — descriptions of topics, needs and situations where their product or service could be relevant. The algorithm matches these hints against the current conversation and decides when it is appropriate to show an ad.

Who can access ChatGPT advertising: the country list

Ads Manager availability depends on the country and gradually expands as testing continues. As of July 2026, the ad account is open to advertisers in the following countries:

• 🇺🇸 United States
• 🇨🇦 Canada
• 🇬🇧 United Kingdom
• 🇦🇺 Australia
• 🇳🇿 New Zealand
• 🇯🇵 Japan
• 🇰🇷 South Korea

OpenAI publishes the up-to-date list on its official help page Ads Manager Availability. If your business is registered in one of these countries, you can create an ad account at ads.openai.com. If you are outside the supported markets, register your interest through the OpenAI Advertisers interest form to be notified when access reaches your country.

For European businesses: most EU countries are not yet on the list, so you can launch through a company or a billing profile registered in one of the available markets — for example, the United Kingdom. This is a standard practice for international campaigns targeting audiences in supported countries.

How much ChatGPT advertising costs: budget and bids

OpenAI has kept the entry threshold low so the platform is accessible to businesses of any size. The key financial terms:

• Minimum daily budget — 25 USD per campaign. You cannot set it lower: this is the floor at which the system starts serving ads.
• Billing model — Max CPC (maximum cost per click). You specify the maximum amount you are willing to pay per click. A higher bid helps win more auctions; if the bid is too low, the system warns “May not work” because delivery will be unstable.
• Payment — by bank card via a billing profile tied to one of the available countries.

At the ad group level you set a name, the maximum CPC bid, the default target URL (where the ad leads) and the context hints. You can also add bid adjustments for audiences here — more on that below.

The ChatGPT pixel: how to track conversions

To see what happens after a click on an ad, ChatGPT Ads has its own pixel. In the account it is called a data source and is created under Tools → Conversions → Data source. When creating it, you choose the source type:

• Web — a pixel for your website: it tracks page views, product views, add-to-cart and purchases;
• iOS — events from an iOS mobile app;
• Android — events from an Android mobile app.

For more accurate measurement, OpenAI also offers a Conversions API (CAPI) — server-side event delivery. It lets you send conversions straight from your server, bypassing the browser, which improves data completeness. The logic is the same as Meta CAPI or GA4 Measurement Protocol: if you have already worked with Meta Conversions API, the principle will feel familiar.

Audiences: how to create them and why they matter

Audiences are created under Tools → Audiences. Unlike classic ad systems, here an audience is used not for hard targeting but for bid adjustments: you set a multiplier that raises or lowers the bid when a viewer belongs to the selected audience.

First you need to create and publish the audience — only then do the bid multipliers become available at the ad group level. This approach lets you push delivery toward the most valuable segments while preserving user privacy: the advertiser sees no personal data and only manages delivery priority.

Targeting: countries, cities and regions

Geographic targeting in ChatGPT Ads works on two levels:

• Countries. Ads can only run in countries where Ads Manager is open (the US, Canada, the UK, Australia, New Zealand, Japan, South Korea). You choose one or several countries for delivery.
• Cities and regions. Within an available country, delivery can be narrowed to specific cities and regions (districts). This is useful for local businesses operating within a single metro area or state, and for testing demand in individual regions.

On top of geo-targeting there is a contextual layer — the same context hints that describe the topics of conversations. Bid adjustments for audiences add a third level of control. Together this gives flexible targeting without cookies or personal data. What ChatGPT Ads does not have (at least for now): demographics, detailed interests, behavioural retargeting and cross-platform profiles.

How to launch advertising on ChatGPT: step by step

1. Create an ad account. Go to ads.openai.com and fill in your company information. The business must be registered in one of the available countries.
2. Set up a billing profile. Add your card details and billing address — without this, ads will not start showing.
3. Install the pixel. Create a data source (Web) and add the code to your site to track conversions. Connect the Conversions API if needed.
4. Create a campaign and ad group. Choose a type (for example, “Clicks”), set the daily budget (from 25 USD), the maximum CPC bid, the target URL and the context hints. Add geo-targeting to countries/cities and bid adjustments for audiences if needed.
5. Add ads and launch. Create the creative, pass review and complete your account setup — after that the campaign starts serving.

What the ChatGPT ad account looks like: screenshots

For a clearer picture, below are real screenshots of the ChatGPT ad account (Ads Manager, beta). They show the whole path: from checking availability and setting up billing to creating the pixel, audiences, a campaign with geo-targeting and the ad itself. The interface is shown in Ukrainian.

Agency Spilno Agency provides ChatGPT advertising setup and management services (OpenAI Ads) — from account registration and pixel installation to contextual targeting and campaign optimisation. Learn more on our service page ChatGPT Advertising.

Why it pays to test ChatGPT advertising now

ChatGPT is one of the fastest-growing platforms in the world, and its ad tool is only just leaving beta. That means low competition and a lower cost per click compared with the overheated Google Ads and Meta. Advertisers who enter early will have time to accumulate data, train the pixel and claim a niche before the auction becomes more expensive.

If you want to run ChatGPT advertising but do not have a company in an available country or experience with a new platform — Spilno Agency can set up and manage ChatGPT Ads campaigns: from account registration and pixel installation to contextual targeting and bid optimisation. To go deeper on conversion measurement, read our guide to the GA4 Measurement Protocol.

Frequently asked questions (FAQ)

Which countries can advertise on ChatGPT?

As of 2026 — the US, Canada, the UK, Australia, New Zealand, Japan and South Korea. OpenAI publishes the current list on the Ads Manager Availability page.

What is the minimum budget for ChatGPT advertising?

The minimum daily campaign budget is 25 USD. The billing model is Max CPC (maximum cost per click).

Can I advertise on ChatGPT from Europe?

Not directly yet — most EU countries are not on the list. But you can through a company or billing profile registered in one of the available countries.

What is the ChatGPT pixel and how do I install it?

It is a “data source” created under Tools → Conversions. Types: Web, iOS, Android. For server-side event delivery there is a Conversions API.

How does targeting work in ChatGPT Ads?

Contextually — by conversation topic (context hints), plus geo-targeting to countries, cities and regions, and bid adjustments for audiences. No cookies or personal data.

How is ChatGPT advertising different from Google Ads?

Contextual instead of behavioural targeting, without cookies or profiles. It is a young platform with low competition and a lower cost per click.