New channel · OpenAI Ads

Advertising in ChatGPT

We launch and manage campaigns in OpenAI Ads Manager — the new ad channel where sponsored placements appear right inside ChatGPT conversations. Intent-based contextual targeting, CPC/CPM bidding, the OAIQ pixel and conversion optimization.

Launch ChatGPT advertising
2026
OpenAI Ads launch
95%
users on Free/Go
CPC/CPM
bidding models
OpenAI Ads ManagerCampaign · ChatGPT placement
● LIVE
✓
Campaign goalConversions
✓
TargetingIntent-based
!
OAIQ PixelSetup needed
i
Bid modelCPC
✓
PlacementChatGPT Free/Go
Live
Status
CPC
Model
US+
Markets
Sponsored
OpenAI Ads
ChatGPT Ads
OpenAI Ads Manager
CPC
CPM
OAIQ Pixel
Intent clusters
Contextual targeting
Sponsored
Conversions
OpenAI Ads
ChatGPT Ads
OpenAI Ads Manager
CPC
CPM
OAIQ Pixel
Intent clusters
Contextual targeting
Sponsored
Conversions
OpenAI Ads
ChatGPT Ads
OpenAI Ads Manager
CPC
CPM
OAIQ Pixel
Intent clusters
Contextual targeting
Sponsored
Conversions
What the service includes

ChatGPT advertising
done for you

We handle the full cycle — from OpenAI Ads Manager onboarding to data-driven campaign optimization.

🚀
OpenAI Ads Manager onboarding
We create and verify your ad account, set up access and billing for your business.
01
🎯
Contextual targeting
ChatGPT targets intent, not keywords (intent clusters) — we describe the topics and scenarios where your product is relevant.
02
✍️
Ad copy & messaging
We write sponsored ads for the ChatGPT format: concise, to the point, with a clear call to action.
03
💸
Bidding strategy
We choose between CPC and CPM, set starting bids and daily budgets aligned with your goals.
04
🔍
OAIQ pixel & tracking
We install the OpenAI (OAIQ) pixel on your site and set up conversion and event tracking.
05
🧪
A/B testing
We test different messages, intents and audiences to find the cheapest conversions.
06
📊
Analytics & reporting
We reconcile OpenAI Ads data with GA4 and report CPA, ROAS and trends transparently.
07
♻️
Optimization
Every week we reallocate budget toward the topics and ads that perform.
08
How we work

4 steps to
first impressions

From request to live ChatGPT campaigns — transparent, with no technical deep-dive on your side.

01
Request & brief
You fill in the form. We discuss goals, product and audience. A manager replies within 2 hours during business hours.
→
02
Strategy & access
We prepare the media plan, campaign structure and intent targeting, and connect OpenAI Ads Manager.
→
03
Campaign launch
We create the ads, install the OAIQ pixel and launch campaigns with the right CPC/CPM bids.
→
04
Optimization & reports
We run the campaigns, test hypotheses and send a weekly report with metrics and recommendations.
Why now

Why enter
ChatGPT Ads today

The channel is young — a window of opportunity for first movers.

🌱
Early market

OpenAI Ads launched in 2026 — competition is minimal and bids are still low. A genuine first-mover advantage.

👥
Massive audience

95% of ChatGPT users are on Free and Go plans, exactly where ads are served — hundreds of millions of people.

🧠
Intent targeting

You appear the moment someone is deciding or choosing — far more relevant than banner advertising.

🛡️
Safe format

Ads are clearly labeled as sponsored and never affect ChatGPT’s answers — audience trust is preserved.

📈
New touchpoints

Your brand shows up where competitors aren’t yet — inside the conversational AI interface.

⚙️
Ready infrastructure

Self-serve Ads Manager, OAIQ pixel, CPC/CPM and conversion tracking — everything for managed campaigns.

Frequently asked

FAQ

Answers to the most common questions about advertising in ChatGPT

These are OpenAI Ads — sponsored, clearly labeled blocks shown under ChatGPT answers to Free and Go plan users. Ads don’t influence the answers and are targeted by the context of the conversation.
Through OpenAI Ads Manager: you register an account, describe audience intent (intent clusters), prepare ads, install the OAIQ pixel and launch campaigns paying per click (CPC) or per impression (CPM). We take this off your plate.
The self-serve Ads Manager launched first in the US (May 2026) and is expanding gradually. We prepare your campaigns in advance and launch as soon as the channel becomes available in your region, or via available partner structures.
The main difference is targeting. In Google you pick keywords; in ChatGPT you target intent and conversation topics (intent clusters). The format differs too: a single text ad under the answer, not a list in the results.
We install the OpenAI (OAIQ) pixel to track conversions, reconcile data with GA4 and report CPA, ROAS and cost per action weekly. We optimize campaigns against real results.
Kateryna Savchuk — Internet Marketer, Spilno Agency
“Advertising in ChatGPT isn’t about keywords — it’s about the context of the conversation. Whoever masters OpenAI Ads Manager first and learns to describe audience intent will capture cheap traffic while competitors hesitate. We’ll help you get it right from day one — reach out.”
Kateryna Savchuk
Internet Marketer, Spilno Agency
LINKEDIN

We’ll launch ChatGPT advertising for your business

Fill in the form — a manager will reply within 2 business hours with a strategy tailored to your goals.

Request a ChatGPT ads launch