🦷 Industry Solution · Dental

Dental Clinic
Marketing
for European Businesses

We drive more patients to your clinic through Google Ads, Meta Ads and SEO. We set up analytics, call tracking and generate the first leads within the first month.

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conversions in the first month

333₴

average CPL

144₴

min CPL (general dentistry)

✓ 56 conversions / month

🦷

Dental ClinicDnipro · Google Ads case

REAL CASE

✓

General dentistry + ExtractionsCPL 144 UAH

✓

Prosthetics + VeneersCPL 420 UAH

↑

PMax | All services1,601 clicks

✓

Call tracking + GA4Configured

Conversions

333₴

Avg CPL

18,721₴

Budget

What we do

Full-cycle digital marketing
for dental clinics

From analytics setup to a steady flow of patients — we cover all acquisition channels.

📢

Google Ads (Search + PMax)

We launch and manage search campaigns and Performance Max. Segmented by service: general dentistry, implants, veneers, prosthetics.

Separate campaigns per service
Geo-targeting 3–7 km from clinic
Negative keywords + RSA ads

📱

Meta Ads (Facebook + Instagram)

Targeted advertising on Facebook and Instagram. Retargeting website visitors, look-alike audiences, video ads for services.

Lead Ads forms and website traffic
Interest audiences + geo-targeting
A/B ad creative testing

📊

GA4 + Call Tracking

We set up full analytics: call tracking via Binotel/Ringostat, appointment form tracking, online bookings. We import conversions into Google Ads.

Binotel / Ringostat / Unitalk
Calls + forms → GA4 key events
Real-time reporting dashboard

🔍

SEO Promotion

Organic growth in search: service page optimisation, local SEO, Google Business Profile, medical content targeting patient queries.

Google Business Profile optimisation
Service pages + FAQ content
Local queries (city/district)

📲

SMM for Dental Clinics

Managing Instagram and Facebook pages: content plan, Reels with treatment results, before/after posts, patient reviews.

Monthly content calendar
Reels + Stories + posts
Comment management

📈

Reporting & Optimisation

Monthly reports broken down by CPL per service, with recommendations and next steps. Continuous data-driven campaign optimisation.

Monthly PDF / Google Sheets report
CPL per clinic service
Next-month recommendations

Real case study

Dental clinic, Dnipro:
56 conversions in the first month

The client came to us from scratch: no Google Ads, no analytics, no call tracking. We configured GA4, connected Binotel, launched 4 campaigns (Search × 3 + PMax) and generated the first leads within the first days.

Best result — general dentistry + extractions: CPL 144 UAH with 29 conversions. Total monthly budget — 18,721 UAH.

Read the full case study →

conversions
in 1 month

333₴

average CPL
across all services

144₴

minimum CPL
(general dentistry)

campaigns
Search + PMax

How we work

5 steps to a steady patient flow

From briefing to the first lead — usually 3–5 business days.

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Brief & Audit

We analyse the website, current ads (if any), competitors and key clinic services. We identify priority directions.

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GA4 + Call Tracking

We configure GA4 and call tracking (Binotel/Ringostat) and form tracking. We never launch campaigns without analytics in place.

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Campaign Launch

We collect keywords, prepare ad creatives, configure geo-targeting and launch the first Google Ads / Meta Ads campaigns.

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Optimisation

First 2–4 weeks — active optimisation: negative keywords, A/B tests, budget reallocation between campaigns by CPL.

Reporting & Scaling

Monthly report with CPL per service. We scale what works and rework or pause campaigns that underperform.

Common mistakes

Why dental clinic advertising fails

These mistakes cost clinics thousands every month. We know exactly how to avoid them.

📵

No call tracking

90% of patients call rather than fill in a form. Without call tracking, Google doesn’t see these conversions and wastes the budget.

🗂

All services in one campaign

General dentistry and implants in the same campaign — different margins, different CPL, different audience. Segmentation by service is essential.

📍

Wrong geo-targeting

Targeting “People interested in the city” instead of “People in the city” — ads are shown to residents of other regions who won’t visit.

🔑

Missing negative keywords

Searches like “dental school”, “dentist courses”, “dentist vacancy” eat the budget. Without negatives, up to 40% of clicks are irrelevant.

🌐

Website doesn’t convert

Slow loading, no booking forms, unclear pricing — ads bring visitors but they leave without booking. CRO is non-negotiable.

💸

No post-launch optimisation

Campaigns launched and forgotten. The first 2 weeks are critical: analyse search terms, remove underperforming keywords, test bids.

“The number one mistake in dental advertising is launching campaigns without call tracking. In this niche, 80–90% of patients call rather than fill in a form. Without tracking those calls, Google simply cannot see most conversions and spends the budget chaotically. The very first step before any campaign launch is GA4 and a call tracking system. Only then does advertising start growing instead of burning money. If your clinic doesn’t have properly configured analytics yet — that is exactly where we start.“

Anastasiya Zakharina

Internet Marketer, Spilno Agency

Frequently asked questions

FAQ: dental clinic marketing

Answers to the most common questions about dental clinic advertising

In our case study for a clinic in Dnipro, the total first-month budget was 18,721 UAH for 56 conversions at an average CPL of 333 UAH. Recommended starting ad spend is from 10,000–15,000 UAH/month. Agency service fees are agreed individually.

Technical setup (GA4 + call tracking + campaigns) takes 3–5 business days. The first calls and enquiries typically arrive within the first days after launch. Statistically significant results for optimisation come within 2–4 weeks.

Lowest CPL — general dentistry and extractions (high demand, lower competition). Mid CPL — prosthetics and veneers. Highest CPL but highest margin — implants. We recommend starting with high-volume services while running a separate campaign for implants in parallel.

Absolutely. In the medical niche, 80–90% of enquiries come via phone, not online forms. Without call tracking (Binotel, Ringostat or equivalent), you cannot see the majority of conversions, and Google Ads cannot optimise campaigns effectively.

Performance Max (PMax) is Google’s automated campaign that shows ads across Search, YouTube, Gmail, Maps and the Display Network simultaneously. In our case study, PMax delivered 61% of all clicks at a cost per click of 1.74 UAH. It works well for building clinic brand awareness and reaching new audiences.

Dental ClinicMarketingfor European Businesses

Full-cycle digital marketingfor dental clinics

Dental clinic, Dnipro:56 conversions in the first month

5 steps to a steady patient flow

Why dental clinic advertising fails

FAQ: dental clinic marketing

Attract more patientsto your clinic

Dental Clinic
Marketing
for European Businesses

Full-cycle digital marketing
for dental clinics

Dental clinic, Dnipro:
56 conversions in the first month

Attract more patients
to your clinic