Google Business Profile
Setup & Optimisation
Put your business at the top of Google Search and Maps across Europe. Complete profile setup, review management, regular posts, and call tracking — all handled for you.
Google Business Profile — first contact with your customer
of consumers check a Google Business Profile before visiting a business or making a call
more website visits and direction requests for businesses with a complete, active profile
of buyers are more likely to visit a business with photos and reviews in their Google Business Profile
of actions (call, directions, website) happen directly in Google without visiting the business website
Full-cycle management
of your Google Business Profile
From initial setup to ongoing management — your profile stays relevant, active, and optimised at all times.
Profile Creation & Verification
We register or restore access to your profile, complete verification (by letter, phone, or video), and fill in all GBP sections in accordance with Google’s requirements.
Description & Category Optimisation
We select primary and secondary categories, write an SEO-optimised business description with target keywords, and configure attributes, services, and menus.
Review Management
We develop a strategy for generating positive reviews, respond to reviews on behalf of your business, and professionally handle negative feedback — protecting your reputation and improving ratings.
Posts & Promotions
We regularly publish posts featuring news, offers, and events. GBP posts boost profile activity and attract customers who are actively comparing options.
Call & Visit Tracking
We connect call tracking to analyse inbound calls from GBP, and set up tracking for direction requests and website clicks. Real analytics on profile performance.
Q&A Section Setup
We populate the Q&A section with the most common customer questions, monitor new enquiries, and respond promptly on behalf of your business.
Photos & Media Content
We upload and update photos of interiors, exteriors, products, and team. High-quality media increases profile views by 2–3×.
Reporting & GBP Insights
Monthly reports with GBP Insights data: views, calls, direction requests, search queries. We analyse trends and adjust strategy accordingly.
Profile Maintenance
We keep your details up to date (hours, holidays, address), restore any unauthorised changes made by competitors, and monitor profile status in Google.
From first setup
to consistent results
Four steps to a profile that actively drives customer enquiries.
Audit & Setup
We analyse the current state of your profile and competitors in your niche. We fully configure and verify GBP using our checklist.
SEO Optimisation
We optimise categories, description, and keywords. We upload media, fill in Q&A, services, and menu sections.
Active Management
We publish posts, manage reviews, and respond to Q&A. We keep the profile active every week.
Analytics & Reporting
Monthly report with key GBP metrics. We analyse results and scale what drives the best outcomes.
Exactly what
the work includes
We take full ownership of the Google Business Profile lifecycle — from technical setup to daily activity.
Initial Setup & Verification
Complete profile setup from scratch or correction of an existing one — so Google trusts your business.
- Registration or access recovery
- Verification (postal, phone, or video)
- Completing all profile fields
- Service area configuration
Profile SEO Optimisation
We optimise every GBP element for maximum visibility in local Google Search.
- Primary and secondary category selection
- SEO description with target keywords
- Attribute and service optimisation
- NAP consistency (name, address, phone)
Review Strategy & Reputation
A systematic approach to reputation management — more positive reviews and professional handling of negative feedback.
- Strategy for collecting customer reviews
- Responding to reviews on behalf of the business
- Professional handling of negative reviews
- Real-time rating monitoring
Posts, Analytics & Reporting
Regular content publication and transparent performance reporting.
- Weekly posts with news and offers
- Monthly GBP Insights report
- Call and direction request analytics
- Competitor monitoring
Frequently asked questions
about Google Business Profile
Get your Google Business Profile
working for you
Tell us about your business — we’ll audit your current profile (or set one up from scratch) and propose a clear optimisation plan.