GOOGLE BUSINESS PROFILE

Google Business Profile
Setup & Optimisation

Put your business at the top of Google Search and Maps across Europe. Complete profile setup, review management, regular posts, and call tracking — all handled for you.

5B+ Google searches every day worldwide
64% of buyers check GBP before visiting
7x more visits with a complete profile
Spilno Agency
Marketing Agency · Open
4.9 (148 reviews)
✓ Verified Active Posts
📞 Call
🌐 Website
🗺 Route
💬 Review
2.4k Views
187 Calls
94 Directions
Google Business Profile Profile Verification Review Management GBP Posts Q&A Section Call Tracking Local SEO Photos & Media Map Pack TOP-3 GBP Insights Google Business Profile Profile Verification Review Management GBP Posts Q&A Section Call Tracking Local SEO Photos & Media Map Pack TOP-3 GBP Insights

Google Business Profile — first contact with your customer

64%

of consumers check a Google Business Profile before visiting a business or making a call

7x

more website visits and direction requests for businesses with a complete, active profile

70%

of buyers are more likely to visit a business with photos and reviews in their Google Business Profile

56%

of actions (call, directions, website) happen directly in Google without visiting the business website

Full-cycle management
of your Google Business Profile

From initial setup to ongoing management — your profile stays relevant, active, and optimised at all times.

Profile Creation & Verification

We register or restore access to your profile, complete verification (by letter, phone, or video), and fill in all GBP sections in accordance with Google’s requirements.

🎯

Description & Category Optimisation

We select primary and secondary categories, write an SEO-optimised business description with target keywords, and configure attributes, services, and menus.

Review Management

We develop a strategy for generating positive reviews, respond to reviews on behalf of your business, and professionally handle negative feedback — protecting your reputation and improving ratings.

📢

Posts & Promotions

We regularly publish posts featuring news, offers, and events. GBP posts boost profile activity and attract customers who are actively comparing options.

📞

Call & Visit Tracking

We connect call tracking to analyse inbound calls from GBP, and set up tracking for direction requests and website clicks. Real analytics on profile performance.

Q&A Section Setup

We populate the Q&A section with the most common customer questions, monitor new enquiries, and respond promptly on behalf of your business.

📸

Photos & Media Content

We upload and update photos of interiors, exteriors, products, and team. High-quality media increases profile views by 2–3×.

📊

Reporting & GBP Insights

Monthly reports with GBP Insights data: views, calls, direction requests, search queries. We analyse trends and adjust strategy accordingly.

🔧

Profile Maintenance

We keep your details up to date (hours, holidays, address), restore any unauthorised changes made by competitors, and monitor profile status in Google.

From first setup
to consistent results

Four steps to a profile that actively drives customer enquiries.

🔍
01

Audit & Setup

We analyse the current state of your profile and competitors in your niche. We fully configure and verify GBP using our checklist.

⚙️
02

SEO Optimisation

We optimise categories, description, and keywords. We upload media, fill in Q&A, services, and menu sections.

📣
03

Active Management

We publish posts, manage reviews, and respond to Q&A. We keep the profile active every week.

📈
04

Analytics & Reporting

Monthly report with key GBP metrics. We analyse results and scale what drives the best outcomes.

Exactly what
the work includes

We take full ownership of the Google Business Profile lifecycle — from technical setup to daily activity.

01

Initial Setup & Verification

Complete profile setup from scratch or correction of an existing one — so Google trusts your business.

  • Registration or access recovery
  • Verification (postal, phone, or video)
  • Completing all profile fields
  • Service area configuration
02

Profile SEO Optimisation

We optimise every GBP element for maximum visibility in local Google Search.

  • Primary and secondary category selection
  • SEO description with target keywords
  • Attribute and service optimisation
  • NAP consistency (name, address, phone)
03

Review Strategy & Reputation

A systematic approach to reputation management — more positive reviews and professional handling of negative feedback.

  • Strategy for collecting customer reviews
  • Responding to reviews on behalf of the business
  • Professional handling of negative reviews
  • Real-time rating monitoring
04

Posts, Analytics & Reporting

Regular content publication and transparent performance reporting.

  • Weekly posts with news and offers
  • Monthly GBP Insights report
  • Call and direction request analytics
  • Competitor monitoring

Frequently asked questions
about Google Business Profile

Google Business Profile is a free tool that lets businesses appear in Google Search and Maps results. A well-optimised profile is often the first point of contact between your business and a potential customer — especially for local searches like “near me” or “in [city]”.
Profile setup takes 1–2 business days. Verification depends on the chosen method: phone or email verification is instant, postal verification takes 5–14 days, video verification takes 1–3 business days. We manage the entire process and advise on the best approach for your business.
Unfortunately, yes — Google allows users to suggest edits to any business profile. As part of ongoing maintenance, we monitor your profile for unauthorised changes and restore correct information promptly. This is one reason continuous management matters.
Yes. Service-area businesses — such as consultants, agencies, or mobile services — can hide their physical address and specify the areas they serve instead. GBP remains valuable for such businesses, especially for service-based local searches.
Initial improvements in profile views and click-through rates are typically visible within the first 2–4 weeks after optimisation. Sustainable growth in the local pack rankings takes 2–3 months of consistent management — regular posts, review responses, and data accuracy.

Get your Google Business Profile
working for you

Tell us about your business — we’ll audit your current profile (or set one up from scratch) and propose a clear optimisation plan.

Free profile audit included
Response within 2 hours
50+ GBP profiles managed across Europe
Full-cycle management from setup to reporting