Reddit Ads — community-targeted advertising

Reddit Ads Agency for European Brands

Reddit is 100,000+ niche communities and over 500M monthly users. We run campaigns where your audience actually discusses products, brands and solutions — with subreddit and keyword targeting no other platform offers.

500M+
Monthly users
100K+
Active communities
3–5 days
Campaign launch
👾
Reddit Ads Managerads.reddit.com
Active
r/technology
r/startups
r/SaaS
+ keywords
How we cut onboarding time by 60% — a breakdown for product teams
2.4k
💬 318
↗ Share
1.8%
CTR
$0.42
CPC
214
Conversions
✓ Reddit Ads Partner
Community Targeting
Keyword Targeting
Conversation Ads
Reddit Pixel
B2B & SaaS
Tech & Gaming
CPC from $0.30
Community Targeting
Keyword Targeting
Conversation Ads
Reddit Pixel
B2B & SaaS
Tech & Gaming
CPC from $0.30
What we do

Full Reddit Ads management

From community research and strategy to campaign launch, creative and optimisation — we handle the entire process for European businesses.

🔍
Community Research
We map the subreddits where your audience lives — tone, moderation rules and advertising potential of every niche, from B2B and tech to specialist hobbies.
01
🎯
Targeting Setup
Community Targeting (by subreddit), Interest, Reddit’s unique Keyword Targeting, location and device — precise reach to users with real intent.
02
✍️
Creative & Copy
Native ad creative in Reddit’s voice: Free-form, Carousel, Video and Conversation Ads. Copy that reads like a post, not an interruption.
03
📊
Reddit Pixel & Tracking
Reddit Pixel and Conversions API setup for server-side tracking. Event configuration so you see the true ROI of every campaign.
04
⚙️
Launch & Bidding
Campaign setup by objective (traffic, conversions, reach, video views). Budget pacing and CPC/CPM/CPV bid-strategy management.
05
📈
Optimisation & Reporting
A/B testing of creative and audiences, cutting weak subreddits, scaling winners. Transparent reporting on CPC, CTR, CPA and ROAS.
06
How we work

5 steps to effective Reddit advertising

A structured process from community research to scaling profitable campaigns.

01
Strategy
Brief, product and audience analysis, subreddit and keyword selection, funnel and media plan built around your budget.
02
Setup
Ad account creation, campaign and ad-group structure, Reddit Pixel installation, conversion goals and targeting configuration.
03
Creative
Native ad creative for Reddit formats, headlines and copy that resonate with the community, variants ready for A/B testing.
04
Launch
Campaign go-live, Reddit moderation handling, monitoring of early metrics, rapid adjustments to bids and budgets.
05
Optimise
Data analysis, pausing weak subreddits and creatives, scaling winners, regular reports and recommendations.
Why Reddit Ads

An audience with real intent, not random traffic

Reddit is where people deliberately seek advice, compare products and trust community opinion. Ads here land in the context of a buying decision.

🧩
Niche communities for any product
100,000+ active subreddits — from r/programming and r/SaaS to narrow hobbies. Precise access to B2B, tech, gaming, crypto, finance and niche B2C.
🔑
Unique Keyword Targeting
Reddit lets you serve ads against discussions containing your keywords — reaching users at the exact moment they’re talking about your topic.
💬
Native format & Conversation Ads
Ads look like regular posts, and Conversation Ads sit directly in the comment feed — higher engagement and trust than interruptive formats.
💸
Lower competition & cost per click
Most advertisers still overlook Reddit — meaning lower CPC and CPM than Meta or Google, for a high-quality, engaged audience.
CriterionReddit AdsMeta Ads
Niche targeting✓ CommunitiesInterests
Keyword Targeting✓ Yes✗ No
B2B / Tech reachHighMedium
CompetitionLowHigh
Native formatHighMedium
Conversation Ads✓ Yes✗ No
FAQ

Frequently asked questions

Who is Reddit advertising best suited for?
+
Reddit is especially effective for B2B, SaaS, tech products, gaming, crypto and finance, education and niche B2C brands. If your audience discusses your topic in specialised communities, Reddit gives you direct access to them with relevant intent.
What ad formats does Reddit Ads offer?
+
The main formats are Free-form (image/video promoted post), Carousel (multiple cards), Video Ads, Conversation Ads (placed in the comment feed) and Dynamic Product Ads for e-commerce. We select the format based on your campaign goal and product type.
What is Keyword Targeting and why is it unique?
+
Reddit lets you serve ads alongside discussions containing your chosen keywords. Unlike Meta, you target not just interests but the specific conversation context — reaching users exactly when they’re discussing your topic or looking for a solution.
What is the minimum budget for Reddit Ads?
+
Reddit has a low barrier to entry — you can start with a modest daily budget. For meaningful testing and data collection we usually recommend a starting budget that lets you test several subreddits and creatives over 2–3 weeks. We define the exact amount after a brief and niche analysis.
Can I track conversions from Reddit?
+
Yes. We install the Reddit Pixel and, where needed, the Conversions API for server-side tracking. This lets you see purchases, sign-ups, leads and other key events, optimise campaigns for conversions and measure ROAS accurately.
How is Reddit Ads different from Meta or Google Ads?
+
Reddit gives access to niche communities and contextual keyword targeting within discussions. Advertiser competition is lower, so CPC and CPM are often more favourable. Reddit works well alongside Meta and Google as a channel for reaching an engaged, tech-savvy audience that’s hard to access elsewhere.
How quickly can a campaign go live?
+
A basic launch takes 3–5 business days: brief, community research, account and pixel setup, creative preparation. First optimisation data appears within the first week of the campaign running.

Launch your Reddit Ads campaign

We’ll find your audience’s communities, run native campaigns and show you real ROI. First results within a week.

Free community research & strategy
Launch in 3–5 days
Reddit Pixel setup included
Transparent CPC, CTR, CPA reporting
Ongoing campaign management
Get a quote
We’ll respond within 1 business day