Instructions
How to Promote a Website in Google: 4 Ways That Work in 2026
Spilno Agency guide: 4 ways to promote a website in Google in 2026 — Google Ads, Merchant Center,…
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Contacts & social
Articles by author
Google Search Console now shows your branded traffic: the new «Branded traffic» report
The new «Branded traffic» card in Performance automatically splits search into brand and non-brand — anonymized queries included.…
Instructions
What is Advertising and Digital Advertising: Types, Channels and How to Choose in 2026
What is advertising, what types exist, how digital advertising differs and which channels (Google Ads, Meta Ads, TikTok…
Instructions
What is a Blog and Why Does Your Business Need One
What is a blog in simple terms, how it impacts SEO promotion and helps attract clients, and which…
Analytics
Conversion Linker — What It Is and How and When to Set It Up via GTM
Conversion Linker is a utility tag in Google Tag Manager that stores gclid in first-party cookies. We break…
Instructions
Why There Are No Guarantees in SEO: An Honest Guide from Spilno Agency
Why does no conscientious agency guarantee Google positions? What 7 SEO factors are uncontrollable, why do some agencies…
Checklists
GEO Promotion: What It Is and How It Differs from SEO — 2026 Guide
GEO (Generative Engine Optimization) is a new discipline preparing websites for citation in ChatGPT, Perplexity, and Google AI…
Analytics
Import Meta, TikTok, Pinterest, Snapchat & Reddit Ads into Google Analytics 4: Step-by-Step Guide
Google has finally given marketers what they long needed: native import of ad cost data from non-Google platforms…
Instructions
Why SEO Has No Guarantees, or How Not to Fall for an SEO Agency’s Trap?
No legitimate SEO agency can guarantee you a top position on Google — and any agency that does…
Instructions
Digital Marketing Strategy for Auto Repair Shops and Service Stations in 2026
A digital marketing strategy for an auto repair shop or service station is a systematic plan to attract…
Case studies
Case Study: GA4 Ecommerce Audit and Setup for an Online Ticket Service
Real case by Spilno Agency: GA4 ecommerce audit for an online ticket service — discovered 76% revenue discrepancy…
Instructions
Instructions on How to Grant Agency Access to Google Analytics 4
Access to Google Analytics 4 (hereinafter referred to simply as GA) is used for various purposes: conversion setup,…