Web Analytics
GA4 Traffic Sources and Channels: A Full Source / Medium Breakdown
Source / medium in GA4 is a pair of values — “where the user came from / how…
// Spilno Agency Author
Валерій Красько
CEO & Founder, Spilno Agency
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Instructions
How to Read the User Loyalty Report in Google Analytics 4
The User Loyalty report in Google Analytics 4 shows stickiness — how often your audience comes back to…
Instructions
How to Grant Access to a Prom.ua Account in 2026
To grant access to your Prom.ua account, open “Settings” → “Managers”, click “Add a manager”, choose a role…
Instructions
How to Grant Access to a Wix Site in 2026
To grant access to a Wix site, open the “Sites” dashboard, click “…” on the card of the…
Instructions
How to Grant Access to a Weblium Site in 2026
To grant access to a Weblium site, open the “My websites” section, click “…” on the site card…
Instructions
How to Grant Access to a WordPress Site in 2026
To grant access to a WordPress site, open Users → Add New User in the admin panel, enter…
Instructions
How to Grant Access to a Webflow Site in 2026
To grant access to a Webflow site, open Workspace settings → Members, click Invite people, enter an email…
News
Meta Ads’ New Setting: “New Customer Acquisition” at the Ad Set Level
Meta Ads has added a new ad set–level setting — “Customer lifecycle strategy”. It offers two options: “Get…
News
Conversion Tags: a New Google Ads Feature for Smart Bidding
Google Ads has added a new option in account settings — «Enable conversion-based customer lists». When you turn…
News
Reddit Ads Launches E-commerce Advertising: Product Catalogs and Shopify Integration
Reddit Ads has launched e-commerce functionality: the ads dashboard now has a product catalog (Reddit Catalog) and a…
Instructions
Google Ads Coupon 2026: Who Can Get the Promo Code and What Are the Conditions
A Google Ads coupon (also called a promo code, voucher or bonus) is an advertising credit that Google…
Case studies
Google Ads for Household & Specialty Goods Store: +47.8% Conversions in 9 Months
A large online store selling household appliances and a wide range of goods partnered with Spilno Agency in…