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Google Ads Audit for E-commerce: What It Should Look Like in 2026
A Google Ads audit for an online store is not a check of CTR and campaign settings. It…
// Spilno Agency Author
Валерій Красько
CEO & Founder, Spilno Agency
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Looking for Partners: We Share Leads, Pay Commission, Exchange Links
Spilno Agency is looking for partners — web developers, independent marketers, and complementary agencies. We share leads, pay…
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Google Tag Gateway: What It Is and Why Your Business Needs It
Google Tag Gateway is a Google Tag Manager feature that routes your Google tag signals through your own…
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Website Heatmap: How to Use It for SEO and Paid Ads
A website heatmap shows where users click, how far they scroll, and what captures their attention. Microsoft Clarity…
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Do Meta Tag Length Rules for Title and Description Actually Apply?
Title under 60 characters, description under 160 — every SEO professional knows these numbers. But are they actual…
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Google Calendar Rules 2026. Part 2 — rescheduling, new calendars and settings
How to reschedule a meeting and propose a new time, create a new Google Calendar and configure its…
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Calendar Rules for 2026. Part 1
Step-by-step guide: how to create and edit a video meeting in Google Calendar, add one or several guests,…
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Best Claude Skills for SMM Specialists: 2026 Roundup
Top 10 Claude Skills for social media managers: brand-voice, content-creation, campaign-plan, canvas-design and more. What each skill does…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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The Most Popular Claude Skills for Google Ads
The most useful Claude skills for Google Ads specialists: account audits, negative keywords, Performance Max, reporting. What each…
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The Most Popular SEO Skills for Claude: A Specialist’s Toolkit
A curated list of the most useful SEO skills for Claude: SE Ranking, Claude SEO, Marketing Skills and…
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What Every SEO Specialist Needs to Know About Cookies
Cookies and SEO: how cookie consent affects GA4 data, the impact of third-party cookie deprecation, how Googlebot handles…