Instructions
What PPC Specialists Need to Know About Cookies
How cookies power PPC advertising: conversion tracking, remarketing, attribution, Consent Mode v2, third-party cookie deprecation and alternatives. A…
// Spilno Agency Author
Валерій Красько
CEO & Founder, Spilno Agency
279
articles
1 645
views
Contacts & social
Articles by author
Instructions
What Are Cookies and How to Work with Them in 2026
Learn what browser cookies are, how they work, types of cookies, GDPR compliance, third-party cookie deprecation, and how…
Instructions
How to Connect Google Analytics 4 to Google Business Profile: Full Guide 2026
Google Analytics 4 lets you link your property to Google Business Profile and instantly see in your reports…
Case studies
Dental Clinic Google Ads Case Study: Strategy from Zero to Results 2026
A dental clinic in Dnipro came to Spilno Agency from scratch — no Google Ads, no analytics, no…
News
Meta Business Suite: New Automatic Page Follower Invitations Feature
Meta Business Suite is testing a new Automatic Invitations feature that will automatically invite people who interact with…
Instructions
The Archive Button in Gmail and LinkedIn — How to Use It Right
The Archive button in Gmail and LinkedIn is one of the most useful inbox management features. It removes…
News
Google Simplified Billing Payer Change in Google Ads: Step-by-Step Wizard
Google has added a self-service payer change form to the Billing section of Google Ads — a 6-step…
Meta Ads
Meta Ads Event Deduplication: What It Is and How to Improve It in 2026
When you run Meta Pixel and the Conversions API simultaneously, every conversion fires twice — once from the…
Meta Ads
EMQ — Event Match Quality in Meta Ads: What It Is and How to Improve It in 2026
Event Match Quality (EMQ) is a 0–10 score in Meta Events Manager that shows how accurately your pixel…
Instructions
Email Marketing in 2026: What It Is and How to Make It Work
Email marketing is the practice of promoting products, services and your brand through emails sent to people who…
News
New Features: Google Analytics + Google Business Profile Integration
Google has added a setup page for a new integration to the Analytics Help Center — linking GA4…
Instructions
Open Graph Tags: What They Are and How to Use Them in 2026
Open Graph tags are HTML meta tags that control how your pages appear when shared on Facebook, LinkedIn,…