Microsoft Advertising reaches 180 million unique users monthly — a high-purchasing-power audience that does not overlap with Google. Fewer advertisers, lower CPC, higher CTR in the B2B segment.
| Metric | Bing | |
|---|---|---|
| Average CPC | $1.54 | $2.69 |
| Competition | Lower | High |
| B2B Conversion | +42% | Basic |
| LinkedIn Targeting | ✓ Yes | ✗ No |
| Audience 35+ | 58% | 41% |
Microsoft Advertising data. Metrics vary depending on niche and geography.
Microsoft Bing users are typically people aged 35–65 with above-average income: executives, business owners, specialists. These are the people who make purchasing decisions.
Company directors and managers actively use Bing on corporate Windows devices. Microsoft Edge is the default browser in corporate environments, and Bing is the default search engine.
Corporate segmentBing users spend on average 35% more than a typical Google user. Ideal for luxury goods, premium services, real estate, and business-class vehicles.
High purchasing powerFinancial products, mortgages, insurance, investments — niches with the highest CPC on Google. In Bing, the same queries cost significantly less with lower competition and better CTR.
High conversion valueText ads in Bing, Yahoo and AOL search results. Reach your audience at the moment they are actively searching for your product — at a lower cost per click than Google.
Product advertising with photo, price and store name. Displayed in the Microsoft Shopping block and integrates with the product catalog via Merchant Center.
Banner and display advertising in the Microsoft Audience Network. Reach on MSN, Outlook, Xbox and thousands of partner sites with detailed interest-based targeting.
The unique advantage of Microsoft Ads — LinkedIn data targeting: job title, industry, company size, skills. Not available in any other search advertising network.
From audit to first conversion — a transparent process with no extra words
We analyze your business, competitors in Bing and assess niche potential. We identify key queries and audiences.
We develop campaign structure, budget allocation and KPI forecast. We select optimal formats for your goals.
We create the advertising account, upload semantics, write ads and set up targeting and extensions.
We launch campaigns, monitor metrics daily, filter out irrelevant queries and scale effective ads.
Weekly reports in a clear format: spend, clicks, conversions, CPA. Continuous scaling of successful campaigns.
The client was spending the entire budget on Google Ads with expensive clicks in the competitive enterprise software niche. We added Bing with job title targeting (IT directors, CTOs) via LinkedIn Audience. Result: twice as many leads for the same budget with higher lead quality.
For a premium real estate agency, we launched Search Ads in Bing targeting an audience aged 40–60 with investment interests. The Bing audience in this segment proved to be of higher quality: fewer casual browsers, more real buyers. CPA dropped by one third.
Leave a request — we will calculate a traffic and CPC forecast for your niche in Microsoft Advertising and compare it with your current Google spend.