GOOGLE MAPS ADS

Local advertising on
Google Maps

Get your business to the top positions on Google Maps. Restaurants, shops, clinics, services — attract customers who are already searching for you nearby right now.

1B+ Google Maps users per month
76% visit a business within a day
5x more calls from Local Ads
☕ Coffee Central — Ad
🍕 Bella Pizzeria
💊 Pharmacy 24/7
🔧 Auto Repair Max
Coffee Central
Coffee shop · Open until 10 PM
4.8 (312 reviews)
Sponsored
📞 Call
🗺 Directions
🌐 Website
Google Maps Ads Local Search Ads Google Business Profile Map Pack Local Pack Call Tracking Smart Bidding Location Extensions Promoted Pins Local Inventory Ads Near Me Searches GBP Optimization Google Maps Ads Local Search Ads Google Business Profile Map Pack Local Pack Call Tracking Smart Bidding Location Extensions Promoted Pins Local Inventory Ads Near Me Searches GBP Optimization

Google Maps — the power of local search

86%

People search for businesses on Google Maps every month before visiting in person

72%

Searchers visit a store or venue within 8 km of their location

5x

More calls and direction requests received by businesses with active Local Ads

28%

Lower cost per lead compared to standard Search with correct local ad setup

Google Maps Ads — for local businesses

If your customers are nearby — Google Maps Ads is the shortest path to them.

🍽️

Restaurants & Cafes

Attract visitors during peak hours. Display menu, photos, opening hours and booking button right in Google Maps.

🏥

Medicine & Clinics

Patients search “dentist nearby” — be the first. Display your specialization, reviews and online booking option.

🔧

Auto Repair Shops

Drivers look for help at any time. Your business appears exactly when there is a need — with address and phone number.

💇

Beauty Salons

Attract new clients within a 5–10 km radius. Portfolio, prices and online booking in your Maps card.

🛍️

Stores

Show product availability in Google Shopping for local buyers. Increase in-store traffic every day.

🪛

Service providers & technicians

Plumbers, electricians, handymen — Maps ads help clients find you with a “quick nearby” query at the right moment.

From search to visit

Four steps through which a customer finds your business and visits you.

📋
01

Google Business Profile

We optimize and fully complete your business profile: photos, description, categories, attributes, posts.

🎯
02

Local Search Ads

We set up ad campaigns for local search with targeting for the required radius and audience.

📍
03

Map Pack & Promoted Pin

Your business appears in the top-3 Maps results with a highlighted sponsored pin and call button.

📞
04

Call or visit

The client calls or gets directions to you. We track every conversion and optimize bids.

Full package of local advertising

We handle the entire cycle — from profile optimization to tracking every call.

01

Google Business Profile

Full optimization of the business card for maximum visibility in local search.

  • Filling in all profile sections
  • Optimization of name, description and categories
  • Uploading photos and videos
  • Setting up Q&A and posts
02

Local keywords

We collect geo-location semantics: “nearby”, “in the area”, address and neighborhood queries.

  • Local search query analysis
  • Geo-targeting by district and radius
  • Negative keywords for quality traffic
  • Ad A/B tests
03

Smart Bidding for local

Automated bidding strategies tuned for local conversions: calls, directions, website.

  • Target CPA for local leads
  • Bid adjustments by distance
  • Ad scheduling during peak demand hours
  • Remarketing to location visitors
04

Call Tracking & Analytics

We track every call, direction request and website visit from Maps ads.

  • Call tracking with dynamic numbers
  • Integration with GA4 and CRM
  • Weekly reports with insights
  • Competitor analysis in your niche

Results of our clients

Real results for local businesses after launching Google Maps ads.

+184% calls per month
₴38 cost per lead
4.2x ROAS
Restaurant · Kyiv

Ukrainian cuisine restaurant — 184% booking growth

The venue did not appear in Maps Pack. After GBP optimization and Local Ads launch, calls and bookings increased within 6 weeks.

+184% Calls
₴38 Leads
Top-3 Map Pack
+97% new patients
-31% CPL vs Search
4.9★ GBP rating
Dentistry · Kharkiv

Dental clinic — 97% growth in appointment requests

The clinic spent its entire budget on Search, ignoring Maps. After reallocation, CPL dropped 31% and 2× more new patients appeared.

+97% Patients
-31% CPL
Top-1 Local Pack

Put your business on the map — this month

Fill in the form and get a free audit of your Google Business Profile and an ad launch plan.