Professional Meta Pixel configuration for European advertisers — standard and custom events, Conversions API (server-side tracking), WooCommerce and Shopify integration, and accurate conversion measurement for Facebook and Instagram campaigns.
From basic pixel implementation to full server-side Conversions API — we configure accurate event tracking that drives better Meta ad performance.
We install the Meta Pixel code correctly on all pages of your website — via GTM, native CMS integration, or direct code implementation. We verify the pixel fires on all pages and pass the Pixel Helper check.
We configure all standard Meta events relevant to your business: Purchase, Lead, AddToCart, InitiateCheckout, ViewContent, CompleteRegistration. Each event configured with correct parameters (value, currency, content_ids).
We configure custom events specific to your conversion funnel: form submissions, video views, scroll depth, phone clicks, file downloads. Custom events that standard tracking misses — precisely mapped to your user journey.
We implement Meta’s Conversions API — server-to-server event tracking that is not blocked by iOS 14+, browser extensions, or cookie restrictions. CAPI ensures you capture conversions that browser-only pixel misses, improving ad optimisation signal quality.
Full pixel integration with WooCommerce, Shopify, or custom e-commerce platforms — dynamic product events, catalogue sync, purchase value tracking in correct local currency (EUR for European advertisers).
We set up retargeting audiences based on pixel events (website visitors, cart abandoners, purchasers) and audit an existing pixel for duplicate events, misfires, or missing parameters that reduce ad optimisation quality.
From audit to fully operational tracking in 3–5 business days.
We audit existing pixel setup (if any), identify misfires, duplicate events, and missing parameters. Define tracking requirements.
We create a complete event tracking specification — which events to track, where, with which parameters, and how they map to your campaign objectives.
We install the pixel, configure all events via GTM or direct code, and implement Conversions API for server-side event mirroring.
We test every event end-to-end using Meta Pixel Helper and Events Manager Test Events. We verify deduplication between browser pixel and CAPI signals.
We hand over full documentation of all implemented events and audiences. We configure custom conversions in Meta Ads Manager for campaign optimisation.
Accurate tracking is the foundation of profitable Meta advertising.
Fashion retailer losing 40% of conversions post-iOS 14. After CAPI implementation, conversion visibility restored and ad optimisation improved significantly.
B2B services company with no structured pixel setup. Full implementation of Lead, Contact, and custom qualification events enabled proper campaign optimisation.
E-commerce client with inflated purchase counts causing Meta to over-optimise toward bad signals. Deduplication fixed via CAPI, campaign performance improved within 2 weeks.
We configure Meta Pixel and Conversions API so your Facebook and Instagram campaigns have the accurate signals they need to optimise performance and maximise ROAS.