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Meta Ads · Facebook

Targeted
advertising
that converts

Advertising on Facebook and Instagram from a Meta Business Partner. Precise targeting, converting creatives, transparent ROMI.

Launch campaign Free audit
40+
active Meta campaigns
×3.4
average ROAS clients
-35%
CPL reduction in 3 months
Meta Ads Manager Reach 280K
64
Monthly leads
×3.4
ROAS
₴410
CPL
3.8%
CTR
Impressions
280K
Clicks
10.6K
Conversions
64
Facebook Ads Instagram Ads Lookalike Audiences Retargeting Meta Pixel Conversions API Dynamic Ads Lead Generation Advantage+ A/B Testing Facebook Ads Instagram Ads Lookalike Audiences Retargeting Meta Pixel Conversions API Dynamic Ads Lead Generation Advantage+ A/B Testing
What’s included

Full cycle of
Meta advertising

From pixel setup to scaling the most effective ad combinations.

Audience analysis

Target audience research, Buyer Persona building, Meta competitor analysis. Lookalike and Custom Audiences from CRM data.

Pixel setup

Meta Pixel + Conversions API via GTM. Tracking all conversions: requests, calls, cart, purchases — with deduplication.

Creatives

Developing static and video creatives for Feed, Stories, Reels. A/B testing of ad formats and copy.

Advantage+ Shopping

AI-optimized campaigns for e-commerce. Dynamic ads from the product catalog. Maximum ROAS at minimum CPA.

Retargeting

Bringing back warm audiences — site visitors, viewed products, abandoned carts. Segmentation by funnel stage.

Reporting

Monthly report: reach, CPL, ROAS, conversions. Meta Ads Manager + Data Studio dashboard in real time.

Ad formats

All placements in the
Meta ecosystem

We choose the optimal format and placement based on campaign goals and audience behavior.

Instagram Feed and Stories

Native advertising in Instagram Feed and Stories. Highest CTR among younger audiences. Ideal for B2C, e-commerce, lifestyle.

Facebook Feed and Reels

Advertising in Facebook feed, right column and Reels. Wide reach for adult audiences 25–55. Effective for B2B and services.

Lead Generation Forms

Built-in lead capture forms without leaving the platform. Conversion 20–40% higher than external landing pages. Ideal for lead generation.

Catalog Dynamic Ads

Automatic ads from product catalog. Show the specific products the user was browsing. Highest ROAS for online stores.

Video Ads

Video advertising to increase brand awareness. Reels, In-Stream video. Reach a wide audience at the demand formation stage.

Messenger Ads

Advertising with transition to Messenger. Automated chatbots for lead qualification. High engagement and fast audience response.

Results

Meta Ads cases
from Spilno Agency

Real metrics from our clients — CPL reduction and ROAS growth.

×3.4
Footwear e-commerce
Catalog + Advantage+
×3.4
ROAS
-28%
CPL in 2 months
CPL: ₴820 → ₴410
Real estate, Kyiv
Lead Gen Forms
-50%
cost per lead
×2.1
number of leads
64 leads/mo
Online education
FB + IG Stories
64
leads per month
₴312
cost per lead
How we work

5 steps to
first lead

We launch the first advertising within 5 business days after the brief.

01
Brief & analysis

We study the business, product, audience and Meta competitors.

02
Strategy & funnel

We build campaign structure according to funnel stages.

03
Pixel & tracking

We set up Meta Pixel, CAPI, GTM and analytics goals.

04
Creatives & launch

We develop ads, launch and test 3–5 variants.

05
Optimization

Weekly optimization, scaling top combinations, monthly report.

FAQ

FAQ
about Meta Ads

We recommend at least USD 10,000–15,000/month for the ad budget. With smaller spend the algorithm does not have enough time to learn and optimize. Agency service fee is separate from the ad budget.
Yes. Meta allows collecting requests directly on Facebook or Instagram via Lead Generation forms. No website, landing page or active page needed. Requests go to your CRM or email.
Yes. Facebook offers good targeting by job title, company and interests. Effective B2B formats: Lead Generation, site visitor retargeting, Lookalike from client base. Lead cost is usually higher than in B2C, but quality is better.
Agency services — from USD 8,000/month depending on number of campaigns and complexity. Ad budget is separate — it goes directly to Meta. Leave a request — we will calculate the exact cost for your project.
We track: CPL (cost per lead), ROAS, CTR, impression frequency. All conversions are recorded via Meta Pixel + Conversions API. Monthly report shows ROMI — how much money returned per dollar spent.
Free consultation

Launch Meta Ads
with your first lead
in 5 days

We analyze your niche and Meta competitors — and propose a strategy with CPL and ROAS forecast.

Meta Business Partner
We respond within 2 hours
40+ active Meta campaigns