SEO During Development

SEO from the
first line of
code

We integrate SEO directly into your website development process. Proper architecture, performance optimisation, and technical markup from day one — instead of costly rework after launch.

3x
faster organic traffic after launch
-60%
cost savings on post-launch SEO fixes
100+
websites launched with SEO from scratch
index.html — SEO ready
<title>Best Service | Brand</title> <meta name=“description”    content=“Description…”> <link rel=“canonical”    href=“https://…”> /* Schema.org markup */ <script type=“application/ld+json”> /* hreflang for multilang */
Core Web Vitals: LCP < 2.5s
Mobile-first design & rendering
Semantic URL architecture
Schema.org & hreflang markup
Internal linking strategy
SEO Brief Audit URL Architecture Core Web Vitals Schema.org hreflang Keyword Mapping Mobile-First Internal Linking Canonical Robots.txt SEO Brief Audit URL Architecture Core Web Vitals Schema.org hreflang Keyword Mapping Mobile-First Internal Linking Canonical Robots.txt

Full SEO support
throughout development

We work alongside your development team — or take full ownership of the technical SEO from brief to launch.

SEO Audit of Technical Brief

We review the technical specification before development begins — identifying SEO risks in the site structure, URL scheme, multilingual setup, and technical decisions before they become problems.

Proper URL Architecture

We design a URL hierarchy that is intuitive for both search engines and users. Slugs, categories, filters — no cannibalisation or duplicate content from the very start.

Performance Optimisation (Core Web Vitals)

LCP, CLS, INP — we take responsibility for performance metrics at the architectural level: lazy-load, critical CSS, font optimisation, image compression.

Keyword Mapping Before Launch

We research and cluster keywords before the site goes live — so every page is indexed for the right search terms from day one.

Technical SEO Markup

We implement Schema.org, hreflang, canonical, Open Graph, and structured data — in code, not plugins, giving precise control over every markup element.

Internal Linking Structure

We design internal link architecture as part of the overall site structure — so search engines understand page priorities and PageRank flows correctly.

5 stages of SEO
during development

Running in parallel with your development team — at every sprint we review and close SEO tasks together.

01
SEO Brief Analysis

We review the technical specification: structure, URLs, CMS, functionality — identifying SEO conflicts before development starts.

02
Semantics & Structure

We research keywords, design the page hierarchy and URL scheme aligned with actual search demand.

03
Technical Implementation

Together with developers we implement markup: Schema, hreflang, canonical, meta tags, and performance optimisation.

04
Pre-Launch Review

Pre-launch audit: crawler scan, verification of all technical elements, GSC setup, sitemap, robots.txt.

05
Post-Launch Monitoring

We track indexation, early rankings, and technical health — adjusting strategy based on real data.

Cases: SEO
from zero to traffic

Websites launched with a solid technical SEO foundation consistently outperform competitors in organic visibility.

SaaS Platform
SEO During Redesign
+280%
traffic in 4 months
0 loss
of rankings during migration
TOP position 1
Fashion E-commerce
New Site with SEO
TOP1
for 45 keywords
3 mo
to first results
B2B Corporate Website
SEO-First Build
+165%
organic leads
5 mo
campaign duration

What happens when
SEO is ignored
during development

Architecture-level mistakes cost far more to fix than to prevent from the start.

01
Costly Redesign & Migration

Changing URL structure or CMS after indexation always risks ranking losses. A properly handled migration with SEO support costs 3–5× more than building the right architecture from the start.

02
Slow Organic Traffic Growth

A site without a technical foundation enters search engines twice as slowly. Every month without organic traffic means direct budget losses as you rely on paid channels to cover demand.

03
Technical Debt That Never Resolves

Duplicate pages, missing canonical tags, incorrect hreflang — these aren’t problems you can patch with a plugin. They require template rework and significant developer time.

04
Losing Ground to Competitors

While you’re reworking the technical foundation, competitors are claiming positions in search results. One month of technical debt means at least 3–4 months of catch-up in the SERPs.

Frequently asked questions
about SEO during development

Ideally — during the technical brief stage, before development begins. The minimum acceptable point is during development, in parallel with the first sprints. Involving SEO only after launch leads to inefficient spending on technical rework.
Yes, absolutely. We analyse the current state of development, identify critical SEO elements, and provide technical requirements to the developers. Some tasks can be implemented before launch, others immediately after go-live.
From an SEO perspective, the CMS matters less than the quality of implementation. WordPress, Webflow, Next.js, Shopify — all can deliver technically sound SEO with the right approach. We provide CMS recommendations based on your business type and SEO objectives.
Absolutely. Preparing keyword mapping, URL structure, meta tags, and technical markup before launch allows the site to enter the index correctly from day one. This reduces time to first organic traffic by 2–3×.
Performance is a key SEO factor. We monitor Core Web Vitals throughout development: image format selection, critical CSS, deferred script loading, CDN setup. This is significantly cheaper than optimising an already-built site.
The migration SEO plan includes: preserving all URLs and setting up 301 redirects, migrating meta tags and structured data, updating sitemap and canonical tags, and post-migration monitoring via Google Search Console. We ensure the site retains its rankings during the move.

Get an SEO plan
for your
development project

Tell us about your project — we’ll analyse the current state and propose a specific plan for integrating SEO into your development process.

Free SEO brief audit included
Response within 2 hours
100+ projects launched with SEO