SEO from the
first line of
code
We integrate SEO directly into your website development process. Proper architecture, performance optimisation, and technical markup from day one — instead of costly rework after launch.
Full SEO support
throughout development
We work alongside your development team — or take full ownership of the technical SEO from brief to launch.
We review the technical specification before development begins — identifying SEO risks in the site structure, URL scheme, multilingual setup, and technical decisions before they become problems.
We design a URL hierarchy that is intuitive for both search engines and users. Slugs, categories, filters — no cannibalisation or duplicate content from the very start.
LCP, CLS, INP — we take responsibility for performance metrics at the architectural level: lazy-load, critical CSS, font optimisation, image compression.
We research and cluster keywords before the site goes live — so every page is indexed for the right search terms from day one.
We implement Schema.org, hreflang, canonical, Open Graph, and structured data — in code, not plugins, giving precise control over every markup element.
We design internal link architecture as part of the overall site structure — so search engines understand page priorities and PageRank flows correctly.
5 stages of SEO
during development
Running in parallel with your development team — at every sprint we review and close SEO tasks together.
We review the technical specification: structure, URLs, CMS, functionality — identifying SEO conflicts before development starts.
We research keywords, design the page hierarchy and URL scheme aligned with actual search demand.
Together with developers we implement markup: Schema, hreflang, canonical, meta tags, and performance optimisation.
Pre-launch audit: crawler scan, verification of all technical elements, GSC setup, sitemap, robots.txt.
We track indexation, early rankings, and technical health — adjusting strategy based on real data.
Technologies We Use
in Our Work
Every decision is backed by data from proven tools — not guesswork.
We automate the generation of SEO markup, Schema.org, hreflang, and technical recommendations — Claude Code helps us accelerate routine work without sacrificing quality.
We collect semantic cores, analyze competitors, track positions, and run technical SEO audits on new pages before they go live.
We analyze link profiles, competitive search results, and content gaps. We use it to build internal linking strategies for new sites.
We audit the technical SEO structure in staging: duplicate titles, missing meta, broken links, canonical and hreflang issues — before going to production.
Cases: SEO
from zero to traffic
Websites launched with a solid technical SEO foundation consistently outperform competitors in organic visibility.
What happens when
SEO is ignored
during development
Architecture-level mistakes cost far more to fix than to prevent from the start.
Changing URL structure or CMS after indexation always risks ranking losses. A properly handled migration with SEO support costs 3–5× more than building the right architecture from the start.
A site without a technical foundation enters search engines twice as slowly. Every month without organic traffic means direct budget losses as you rely on paid channels to cover demand.
Duplicate pages, missing canonical tags, incorrect hreflang — these aren’t problems you can patch with a plugin. They require template rework and significant developer time.
While you’re reworking the technical foundation, competitors are claiming positions in search results. One month of technical debt means at least 3–4 months of catch-up in the SERPs.
Frequently asked questions
about SEO during development
You can do this
yourself.
But with us — faster.
SEO during development isn’t magic. There’s a clear workflow: semantics, architecture, markup, audit. If you have an in-house SEO specialist and time — you can go through all these steps on your own.
We’ve documented the full process in our guide. Read it through — and if you feel like delegating even part of it, we’re here.
Read the SEO during development workflow- Time needed to learn the workflow and tools
- Risk of missing critical technical details
- Works if you have an in-house SEO specialist
- Our guide will help you stay on track
- Ready-made toolstack and proven process
- Parallel work alongside your development team
- 100+ projects — we know the common mistakes in advance
- Less time to first organic traffic
SEO is an endless process that must pay off. Algorithms change, competition grows, new search formats (AI Overviews, SGE) rewrite the rules. That’s why the most important thing is to have a transparent partner who doesn’t just “do SEO” but constantly tracks changes and adapts the strategy to current best practices. An agency using methods from 3 years ago is costing you money — not earning it.
Get an SEO plan
for your
development project
Tell us about your project — we’ll analyse the current state and propose a specific plan for integrating SEO into your development process.