Instructions
Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
// Spilno Agency Blog
About digital marketing
Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
319 articles
Latest articles
All →
Instructions
GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
News
OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
Popular this month
Instructions
★ Most popular in the last 30 days
10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
Case studies
All →
Case studies
How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
News
All →
News
OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
News
Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
News
New Features in the ChatGPT Ads Dashboard: What Changed in 2026
News
Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
Recently updated
All →
Instructions
How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
Instructions
How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
News
Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
Top guides
All →
Instructions
Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
Instructions
10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
Instructions
Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
Instructions
Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
Instructions
Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
Instructions
Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
All articles
Instructions
How to Write a Resume in 2026: Step-by-Step Guide
A resume is your personal marketing document. In 2026, recruiters spend an average of 7 seconds reviewing each…
Instructions
Google Sheets: What They Are, How They Work, and Why You Should Use Them
Complete guide to Google Sheets 2026: what Google Sheets is, how it differs from Excel, how to get…
Instructions
How to Link Google Analytics with Google Ads and Import Goals?
Linking Google Analytics 4 (GA4) and Google Ads is the foundation for any business running paid advertising. Without…
Instructions
AI Text Detection: Top 10 Tools and Detectors in 2026
AI text detection is the process of analysing content with specialised tools that identify patterns typical of neural…
Case studies
Case study: 72 quality leads from TikTok for service stations and car services
In just 2 weeks of TikTok Ads lead-form campaigns, Spilno Agency generated 72 quality leads for an auto…
Case studies
Case Study: Google Business Profile Optimization for a Beauty Salon in the US
Google Business Profile optimisation for a beauty salon in Detroit, USA: profile views grew 6× in 2 months…
Case studies
Promotion of an Online Store for Auto Paints and Accessories for Car Service Stations
An online auto paint store was generating 15–20 orders per day. The previous agency failed to hit the…
Web Analytics
How to Fix Revenue Attribution Issues in Google Analytics (GA4) with Payment System Domains
In Google Analytics (GA4), revenue may be attributed to the payment system domain (e.g., pay.monobank.ua) because GA4, by…
Instructions
How to Create a High-Quality Digital Marketing Channel Report
A digital marketing channel report is not just a table of numbers — it is a decision-making tool.…
Instructions
What is a Blog and Why Does a Business Need One?
What is a Blog? A blog is a digital journal or website where articles, news, tips, or other…
Case studies
Telegram Ads for Real Estate: Selling a 2-Hectare Land Plot
Case study: a client needed to sell a 2-hectare land plot. Traditional marketing channels produced no results. Spilno…
Instructions
APIx Drive Review 2026: Marketing Integration Automation for Google Ads and Meta Ads
APIx Drive is a no-code service for automating lead transfer from Google Ads and Meta Ads to CRM.…