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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Top Claude Skills for TikTok Ads Specialists (2026)
9 verified Claude skills and MCP servers for TikTok Ads: Pixel/Smart+ audits, Spark Ads hook/hold rate, creator sourcing,…
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(data not available) in Google Analytics 4: What This Value Means in 2026
The value (data not available) in Google Analytics 4 reports means that traffic-source information has reached GA4 but…
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Google Ads Rules: Maximum Lead Price, Customer Price, and How Much to Spend Before a Campaign Fails
There is no such thing as a universal “good cost per lead” — €20 per lead can be…
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Google Tag Manager Workspaces: Why You Need Them and How to Use Them in 2026
A workspace in Google Tag Manager is a “draft” of a container — a place to safely edit…
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How to Track Revenue, Transactions and Purchases in Google Analytics 4 from WordPress WooCommerce
Introduction WooCommerce store owners are often convinced that Google Analytics 4 already shows them revenue, transaction counts and…
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How to Analyze Hourly Statistics in Google Analytics 4
Google Analytics 4 has no dedicated “hourly statistics” menu item, but you can get that exact breakdown in…
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cPanel SEO: How to Optimize Your Hosting for Search in 2026 (Enable & Disable)
cPanel is a hosting control panel that packs dozens of features with a direct impact on SEO: HTTPS…
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Cloudflare for SEO: How to Configure It to Improve Search Performance in 2026
Cloudflare works as a proxy and CDN between the visitor and your website, and it can noticeably affect…
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How Spilno Agency Does On-Page SEO Optimization with Claude
Spilno Agency runs on-page SEO optimization together with the AI agent Claude — following one document standard that…
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How Much Does a Google Ads Specialist Earn in 2026 — Salary Research
A Google Ads specialist (PPC expert) in 2026 earns anywhere from $500/mo as a Junior in Central and…
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Google Ads Bidding Strategies for Online Stores: How They Work and Which to Use in 2026
A Google Ads bidding strategy defines how the system sets your price per click or per conversion to…
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Who Is a PPC Specialist and What Do They Do in 2026?
A PPC specialist manages paid ads in Google Ads and Meta Ads. Job description, skills, benefits for an…