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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How to add a card to your Facebook ad account
How to add card to facebook pay how to add card to facebook pay is a key question…
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Google Trends: What it is and how to use it
G trends g trends is a key question searched daily on Google. In this guide — full breakdown…
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Technical SEO Audit Checklist 2026: 12 Blocks to Check
Complete technical SEO audit checklist for 2026: indexation, Core Web Vitals, HTTPS, Schema.org, E-E-A-T, and AI/GEO optimization. 20+…
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Hreflang Tag: What It Is and How to Implement It Correctly in 2026
What is the hreflang tag and how does it affect SEO? Step-by-step guide to implementing hreflang in HTML,…
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Google Ads keyword match types: a guide for first-time advertisers (2026)
Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…
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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
Instructions
Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
Instructions
What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Meta Conversions API (CAPI): What It Is and How to Set It Up
Meta Conversions API (CAPI) is a server-side tool from Meta that sends conversion data directly from your server…
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Meta Pixel: What It Is and How to Install It on Your Website
Meta Pixel (formerly Facebook Pixel) is a small JavaScript snippet you install on your website to track visitor…
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SEO Optimisation of Product Category Pages
Category pages are the most important commercial pages in any online store from an SEO perspective. They capture…
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Product Page SEO for Online Stores: Complete 2026 Guide
Product page SEO is where rankings translate directly into revenue. This guide covers every on-page element — URL,…
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SEO Optimisation of E-Commerce Filters: Faceted Navigation Guide
Faceted navigation SEO is one of the most complex technical challenges in e-commerce. Poor filter configuration leads to…
Analytics
SEO Internal Linking: Why You Need It and What Strategies Work
Internal linking is one of the most underestimated SEO tactics available to European businesses. A well-structured internal link…
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Multilingual SEO: Complete Guide for 2026
Multilingual SEO is the practice of optimising one brand to rank in Google across multiple languages and regions…
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Reddit Advertising in 2026: What It Is and Which Ad Formats Work
Reddit crossed 1 billion logged-in users in 2026 and became one of the most-cited sources inside Google AI…
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Pinterest Advertising in 2026: All Ad Formats, Budgets and Setup Guide
Pinterest in 2026 reaches 537+ million monthly active users, and 85% of them purchase a product they’ve seen…