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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Why Can’t I See My Google Ads? 19 Reasons and How to Fix Them
You launched a Google Ads campaign but can’t find your ad in search results? That doesn’t mean it…
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Who is a marketer and what does a marketer do in 2026
A marketer is a specialist who researches the market, audience and competitors, builds the product's go-to-market strategy and…
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How real-world businesses are transforming with AI – with 50 new stories
Article source – https://blogs.microsoft.com/blog/2025/02/05/https-blogs-microsoft-com-blog-2024-11-12-how-real-world-businesses-are-transforming-with-ai/ One of the highlights of my career has always been connecting with customers and…
Case studies
Case Study: Auto Parts Store Advertising in Google Ads — +17% Orders, -21% CPL
Spilno Agency case study: managing Google Ads for an auto parts e-commerce store — Search, Google Shopping and…
Case studies
Promoting an English Language School — Google Ads Case Study
How we reduced cost per lead for a children's English school by 45% in 2 months using Google…
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How to Unblock Google Merchant Center: 7 Reasons & Step-by-Step Guide
You can unblock Google Merchant Center after suspension within 7–14 days on your own. The process: find the…
Case studies
Google Ads for Freight and Oversized Transportation — Case Study
A freight and oversized transportation company came to us with a CPL of 443 UAH and just 50…
Case studies
Promoting an Online Cosmetics Store — Google Ads Case Study
A cosmetics online store with zero Google Ads experience reached break-even in 5 weeks. Budget: UAH 15,000/month, CPL:…
Case studies
Case study: audit and setup of Google Analytics 4 (GA4) ecommerce for a ticket service
Real case by Spilno Agency: GA4 ecommerce audit for an online ticket service — discovered 76% revenue discrepancy…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
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How a Service Business Can Track Advertising Campaign Quality: KPIs, Metrics & Checklists 2026
Tracking advertising effectiveness for service businesses is not about vanity metrics in a report. It’s about answering one…
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How to add a user to Google Search Console
Search console add user is a key question searched daily on Google. In this guide — full breakdown…