Instructions
Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
// Spilno Agency Blog
About digital marketing
Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
319 articles
Latest articles
All →
Instructions
GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
News
OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
Popular this month
Instructions
★ Most popular in the last 30 days
10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
Case studies
All →
Case studies
How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
News
All →
News
OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
News
Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
News
New Features in the ChatGPT Ads Dashboard: What Changed in 2026
News
Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
Recently updated
All →
Instructions
How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
Instructions
How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
News
Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
Top guides
All →
Instructions
Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
Instructions
10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
Instructions
Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
Instructions
Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
Instructions
Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
Instructions
Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
All articles
Instructions
What a PPC Student Needs to Pay Attention to in Order to Easily Find a Job Later?
Why Choose a Career as a PPC Specialist? The world of digital marketing is constantly evolving, and the…
Instructions
Call Tracking — What It Is and How It Works
Call tracking is a technology for tracking phone calls that lets you pinpoint exactly which advertising channel, campaign,…
News
Google Search Console Introduces New “Statistics” Report
A new report – “Statistics” – has appeared in Google Search Console, where you can view additional information…
Instructions
Google Merchant Center — an effective tool for online shopping
Google Merchant Center (GMC) in 2026: complete guide to Merchant Center Next, product feed, free listings, AI Overviews…
Instructions
Google Shopping setup: step-by-step instruction
Step-by-step guide to setting up Google Shopping in 2026: Merchant Center Next, product feed, Performance Max, free listings.…
Instructions
What is Google Search Console: a complete guide for SEO
Google Search Console (GSC) is a free Google service that shows how the search engine sees your website:…
Instructions
Instagram Incognito: How to View Stories Anonymously in 2026
Insta incognito insta incognito is a key question searched daily on Google. In this guide — full breakdown…
Instructions
References: What Are They, Why Are They Important, and Where to Find Them?
A reference is any material (photo, text, sound, video) that serves as an example or source of inspiration…
Instructions
Collaborator — A Tool for Effective Marketing and SEO Promotion
Collaborator.pro is a verified link building marketplace with 37,400+ sites across 149 countries — a complete guest post…
Instructions
Digital Marketing: What It Is and How It Works
Digital marketing is the promotion of products and services through digital channels: SEO, PPC, SMM, email, content and…
Instructions
What is Traffic Arbitrage: Complete Beginner’s Guide 2026
Traffic arbitrage is buying advertising traffic cheaper than it is monetised through affiliate offers. The arbitrageur earns on…
Instructions
Who is a Targetologist and What Are Their Responsibilities
A targetologist is a paid social advertising specialist who runs campaigns on Meta Ads, TikTok Ads, LinkedIn, and…