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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Meta Business Suite: New Automatic Page Follower Invitations Feature
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Google Simplified Billing Payer Change in Google Ads: Step-by-Step Wizard
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New Features: Google Analytics + Google Business Profile Integration
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Meta AI: Business Assistant Is Now Live Inside Meta Ads
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The Most Popular Claude Skills for Google Ads
The most useful Claude skills for Google Ads specialists: account audits, negative keywords, Performance Max, reporting. What each…
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The Most Popular SEO Skills for Claude: A Specialist’s Toolkit
A curated list of the most useful SEO skills for Claude: SE Ranking, Claude SEO, Marketing Skills and…
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What Every SEO Specialist Needs to Know About Cookies
Cookies and SEO: how cookie consent affects GA4 data, the impact of third-party cookie deprecation, how Googlebot handles…
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What PPC Specialists Need to Know About Cookies
How cookies power PPC advertising: conversion tracking, remarketing, attribution, Consent Mode v2, third-party cookie deprecation and alternatives. A…
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What Are Cookies and How to Work with Them in 2026
Learn what browser cookies are, how they work, types of cookies, GDPR compliance, third-party cookie deprecation, and how…
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How to Unblock Google Merchant Center: 7 Reasons & Step-by-Step Guide
You can unblock Google Merchant Center after suspension within 7–14 days on your own. The process: find the reason in the Diagnostics section, fix all violations on your website and…
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How to Unblock Google Merchant Center: 7 Reasons & Step-by-Step Guide
You can unblock Google Merchant Center after suspension within 7–14 days on your own. The process: find the…
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How a Service Business Can Track Advertising Campaign Quality: KPIs, Metrics & Checklists 2026
Tracking advertising effectiveness for service businesses is not about vanity metrics in a report. It’s about answering one…
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Pinterest Ads Creative Sizes in 2026: The Complete Guide
Creative size decides more than budget on Pinterest: a vertical 2:3 pin (1000×1500 px) takes up twice the…
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Why SEO Has No Guarantees, or How Not to Fall for an SEO Agency’s Trap?
No legitimate SEO agency can guarantee you a top position on Google — and any agency that does…
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What is Contextual Advertising: Types, Costs, How It Works — 2026 Guide
Contextual advertising means paid ads on Google based on user queries. We cover types, prices in Ukraine 2026,…
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Serpstat Review 2026: Full Features Overview & Pricing Guide
Complete Serpstat review 2026: all platform features explained, pricing plans compared, and head-to-head vs SEMrush & Ahrefs. Is…
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How to Unblock Google Merchant Center: 7 Reasons & Step-by-Step Guide
You can unblock Google Merchant Center after suspension within 7–14 days on your own. The process: find the…
Case studies
Google Ads for Freight and Oversized Transportation — Case Study
A freight and oversized transportation company came to us with a CPL of 443 UAH and just 50…
Case studies
Promoting an Online Cosmetics Store — Google Ads Case Study
A cosmetics online store with zero Google Ads experience reached break-even in 5 weeks. Budget: UAH 15,000/month, CPL:…
Case studies
Case study: audit and setup of Google Analytics 4 (GA4) ecommerce for a ticket service
Real case by Spilno Agency: GA4 ecommerce audit for an online ticket service — discovered 76% revenue discrepancy…
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Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
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How a Service Business Can Track Advertising Campaign Quality: KPIs, Metrics & Checklists 2026
Tracking advertising effectiveness for service businesses is not about vanity metrics in a report. It’s about answering one…
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How to add a user to Google Search Console
Search console add user search console add user is a key question searched daily on Google. In this…
Case studies
Promoting a Translation Agency via Google Ads: From 0 to 94 Leads
This case study is prepared by the digital marketing agency Spilno. About the Client and Situation Client: a…