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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
News
OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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Case studies
How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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SEO Promotion: What It Is and What Stages It Consists Of in 2026
SEO promotion is a set of technical and content measures that drive your website to the top of…
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SEO Strategy: What It Is and How to Build One Step by Step
An SEO strategy is not a list of keywords — it is a plan of priorities: which query…
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What Is Link Building? Complete Guide for SEO
What is link building and why does it matter for SEO? Full guide: types of link building, proven…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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What is Upwork and How Does It Work? A Complete Guide for Freelancers 2026
Upwork is the world’s largest freelance marketplace with over 18 million registered specialists and $4.1 billion in annual…
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Auto-posting Services: What Are They and Why Do You Need Them?
A social media scheduler lets you plan, queue, and auto-publish content across all platforms in one place —…
Checklists
Internal SEO Optimization Checklist for a Website
We are publishing a checklist that will help you create a work plan for internal website optimization. It…
Checklists
Google Analytics 4 Setup Checklist: A Detailed Guide with Problem Examples and Explanations
Why it’s Important to Set Up GA4 Before Promoting Your Website Google Analytics 4 is a central tool…
Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
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Website SEO Optimization: Complete 2026 Guide — Checklists, robots.txt, GEO
Complete 2026 SEO guide for websites: technical, on-page, off-page SEO + GEO. Extended checklists, robots.txt template, Core Web…
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How to measure the results of SEO website promotion?
Why is it necessary to measure SEO results? SEO is a long-term strategy that brings stable traffic and…
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How to Grant Access to a Facebook Ad Account and Other Questions About Meta Business Suite
Meta Business Suite allows you to grant access to a Facebook ad account in two ways: directly to…
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Meta Ads Manager: How to Login, Set Up and Launch Your First Ad
Accessing your Meta Ads Manager (Facebook Ads Manager) takes just 2 minutes: the fastest way is to go…
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10 Telegram Channels for Digital Marketing Where You Can Post Vacancies for Free
To find “your” candidate, it’s crucial to speak to the right audience — which is why niche Telegram…
Web Analytics
Attribution in Google Analytics 4, Google Ads, and Meta Ads: Definition and Practical Application
Attribution in digital marketing is the process of determining the value of each marketing channel in the user’s…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…