Instructions
Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
// Spilno Agency Blog
About digital marketing
Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
319 articles
Latest articles
All →
Instructions
GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
News
OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
Popular this month
Instructions
★ Most popular in the last 30 days
10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
Case studies
All →
Case studies
How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
News
All →
News
OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
News
Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
News
New Features in the ChatGPT Ads Dashboard: What Changed in 2026
News
Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
Recently updated
All →
Instructions
How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
Instructions
How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
News
Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
Top guides
All →
Instructions
Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
Instructions
10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
Instructions
Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
Instructions
Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
Instructions
Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
Instructions
Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
All articles
Instructions
Where to find work for an SEO specialist?
Creating your own website is one of the first steps in business development. But for people to learn…
Instructions
Instructions on How to Grant Agency Access to Google Analytics 4
Access to Google Analytics 4 (hereinafter referred to simply as GA) is used for various purposes: conversion setup,…
Instructions
Instructions on How to Grant Agency Access to Google Ads
Google Ads Access: 1. To grant us access for an audit (or for management), you need to provide…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
Case studies
Promoting a Translation Agency in Ukraine with Google Ads
A real Google Ads case study for a translation agency: in the first month we generated 157 leads…
Case studies
Promotion of Car service with Google Ads and Meta Ads
Objective: Generate 250 leads per month for an auto service in a small town. Solution: Results: Additional Tips:…
Instructions
How to Track Messenger Inquiries in Google Analytics 4
Track Telegram, Viber and Facebook Messenger leads in GA4. Step-by-step guide for European businesses: Ringostat integration and custom…
Instructions
Internal Website Optimization: What It Is and How to Do It?
On-page SEO optimization is the work you do on your website's structure, content, and technical elements to directly…
Instructions
What is Google My Business (Google Business Profile)?
Google My Business (Google Business Profile) is a free Google tool for managing how your company appears in…
Instructions
Technical SEO Audit Checklist 2026: 12 Blocks to Check
Complete technical SEO audit checklist for 2026: indexation, Core Web Vitals, HTTPS, Schema.org, E-E-A-T, and AI/GEO optimization. 20+…
Instructions
How to Grant Access to Google Tag Manager
To grant access to Google Tag Manager, open the container you need, go to Admin → User Management,…
Instructions
What Is Google Tag Manager and Why You Need It in 2026
What Google Tag Manager is, how it works, GTM vs GA4, how to install it on WordPress and…