GOOGLE SHOPPING

Product advertising in
Google Shopping

Show your products to buyers exactly when they are ready to purchase. Google Shopping displays a photo, price and product name directly in search results — even before they click to your site.

Google Partner Google Merchant Center Performance Max
All
Shopping
Images
👟
★★★★★
Nike Air Max 270 Women’s
3 490 ₴
nike-ua.com
Ad
👟
★★★★☆
Nike React Infinity Run
4 290 ₴
sneakers.ua
Ad
👟
★★★★★
Nike Free Run 5.0
2 890 ₴
sport-master.ua
Ad
👟
★★★★☆
Nike Air Force 1 Shadow
5 190 ₴
rozetka.com.ua
Ad
76%
Shoppers start their search on Google
30%
Conversion growth from Shopping vs text ads
1 in 3
Online purchases start with Shopping
2x
Lower cost per click vs Search

Three formats of Google Shopping

We select the optimal campaign type for your assortment, budget and business goals.

🛍️
Classic

Standard Shopping

Product campaigns with manual management. Full control over bids, product groups and priorities. Ideal for stores with a clearly segmented catalog.

Manual bid management
Category segmentation
Transparent reporting
Product prioritization
🤖
Recommended

Performance Max

Campaigns with full AI optimization from Google. The algorithm automatically finds the best audiences, placements and bids for maximum conversions.

Real-time AI optimization
All Google channels simultaneously
Automatic audience expansion
Maximum conversion value
Starter

Smart Shopping

A simplified format for quick launch. Google automatically manages impressions and bids based on conversion signals. The optimal choice for small businesses.

Simple launch within 1 day
Automatic bids
Remarketing included
Minimal setup requirements

How we launch Shopping

From feed to first sale — a clear process with no extra steps.

1

Feed upload

We receive the product feed from you or generate it automatically from your website. We upload it to Google Merchant Center and verify compliance with requirements.

2

Feed optimization

We improve product titles, descriptions and attributes. A properly filled feed is the foundation of successful Shopping. We fix errors and product disapprovals.

3

Campaign setup

We create campaign structure, set up bids, audiences and geo-targeting. We connect conversion tracking via GA4 or Google Tag Manager.

4

Analysis & optimization

Weekly metrics analysis: ROAS, CPA, CTR. We adjust bids, exclude unprofitable products and scale what works.

Requirements for
Shopping launch

Check whether your business is ready to launch product campaigns.

🏪

Google Merchant Center

A GMC account, verified website and confirmed owner rights. We will help set it up from scratch or check your existing account.

📋

Product Feed

XML or Google Sheets feed with all attributes: ID, title, description, price, image, category, GTIN. We can set up automatic generation from your CMS.

🌐

Website with product catalog

Up-to-date product pages with prices, photos and a “Buy” button. Shipping, payment and return pages are required.

📊

Conversion tracking

Configured Google Analytics 4 or direct conversion integration in Google Ads. Without data — optimization is impossible.

Readiness checklist
Website is HTTPS secured
Product catalog with prices available
Quality product photos on white background
Unique SKUs/GTINs for products
Google Merchant Center (we will help set it up)
XML product feed (we will set it up for you)
GA4 + e-commerce transaction tracking
Shipping and return pages

Our clients’ results

Real numbers from online stores we brought to Shopping.

👗
1 290 ₴
👔
890 ₴
+340%
ROAS
-48%
CPA
Clothing & accessories

Clothing online store: from zero to 400+ orders/month

We configured Google Merchant Center, optimized the feed with 2,000+ SKUs and launched Performance Max. In 3 months we achieved a stable order flow with ROAS 4:1.

4.2x ROAS
412 orders/month
-52% cost per click
🔧
3 450 ₴
⚙️
7 890 ₴
+218%
sales
5.8x
ROAS
Tools & equipment

Construction tools store: ROAS 5.8 in 60 days

We migrated the client from Standard Shopping to Performance Max with brand and category segmentation. The result exceeded expectations twice by the second month of work.

5.8x ROAS
+218% revenue
60 days to result

Launch Shopping
for your store

Leave a request — we will conduct a free audit of your feed and campaigns and show you how to increase sales through Google Shopping.