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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Best Claude Skills for Meta Ads Specialists (2026)
Top 10 Claude Skills for Meta Ads specialists: Facebook and Instagram ad audits, creatives, Meta Ad Library competitor…
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The Most Popular Claude Skills for Google Analytics: An Analyst’s Toolkit
A curated list of the most useful Claude skills and MCP tools for Google Analytics 4: the official…
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OnlyFans Paid Advertising in 2026: How to Promote Without Built-In Ads
OnlyFans has no built-in ad platform — it doesn’t sell impressions and offers no targeting tools, so in…
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Promoting a Store on Prom.ua: Pros and Cons in 2026
Prom.ua is one of Ukraine’s largest e-commerce marketplaces and store builders, and promoting a store on it comes…
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Advertising on ChatGPT: Who Can Access It and How to Launch in 2026
Advertising on ChatGPT means ads that OpenAI shows inside ChatGPT conversations through its own Ads Manager (beta). As…
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What to Do When a Freelancer or Agency Won’t Hand Over Your Google Ads Account
A Google Ads account belongs to the advertiser — the business whose website is promoted in it —…
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Low-, Mid-, and High-Frequency Keywords: What They Are and How to Use Them
Low-frequency, mid-frequency, and high-frequency queries (also known as long-tail, mid-tail, and short-tail keywords) are a way of grouping…
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What Is Dropshipping and Is It Still Worth It in 2026?
Dropshipping is an online retail model where the seller takes the order and payment from the customer but…
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Remarketing: What It Is and Which Services Offer It in 2026
Remarketing means showing ads to people who already visited your website, opened your app, or viewed a product…
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BigQuery + Google Analytics 4 Integration: Why It Matters and What It Gives Your Business in 2026
The BigQuery + Google Analytics 4 integration is a native, free export of raw, event-level data from GA4…
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Google Analytics Data Sampling: How to Keep Your GA4 Reports Accurate
Google Analytics data sampling happens when a report is built from a statistical subset of events instead of…
Case studies
Case Study: Scaling Sales for a Women’s Footwear Brand with Meta Ads — 276 Purchases, ROAS 5.35
Our client is a mid-range women’s footwear retailer with an offline store network and its own e-commerce shop.…