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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Google Is Changing Its Bidding Systems on August 17, 2026: What Advertisers Should Do
Starting August 17, 2026 Google updates its bidding systems: budget-limited campaigns will align closer to CPA/ROAS targets. Key…
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AI Overviews: What They Are and How to Get Featured in 2026
AI Overviews are Google's Gemini-powered AI summaries in search. What they are, how they work, and what it…
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BANT Lead Qualification Methodology: What It Is and How It Works
BANT is a lead qualification framework built on four criteria: Budget, Authority, Need, Timeline. What it is, example…
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Best Claude Skills for Threads (2026)
Claude skills and MCPs for Threads: posts and threads, captions, carousel design, cross-posting from Instagram, the official Threads…
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Best Claude Skills for X (Twitter) (2026)
Claude skills and MCPs for X (Twitter): tweets and threads, content planning, X Ads, analytics, outreach. Official X…
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Best Claude Skills for Instagram (2026)
Top 10 Claude skills for Instagram: content and Reels design, captions and hashtags, Instagram Ads, content planning, analytics.…
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Best Claude Skills for Snapchat (2026)
Top Claude skills for Snapchat: Snapchat Ads planning, ad creatives and AR lenses, ad formats, content planning, analytics.…
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Best Claude Skills for Facebook (2026)
Top 10 Claude skills for Facebook: Page management, content and posts, Facebook Ads, communities, analytics. What each does…
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Best Claude Skills for Pinterest (2026)
Top 10 Claude skills for Pinterest: pin creation and design, Pinterest SEO, Pinterest Ads, content planning, analytics. What…
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Google Partners: What It Is and How to Become One in 2026
Google Partners explained: what the badge is, the benefits for an agency, the requirements (optimization score, spend, certifications)…
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Meta Business Partner: What It Is and How to Become One in 2026
Meta Business Partner explained: what the badge is, the benefits for an agency, the requirements (ad spend, Meta…
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Best Claude Skills for LinkedIn (2026)
Top 10 Claude skills for LinkedIn: posts and personal branding, carousels, LinkedIn Ads, lead gen and outreach, reporting.…