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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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LiteSpeed Cache: Overview of the plugin functionality
LiteSpeed Cache is one of the most effective plugins for speeding up WordPress sites. It uses server cache,…
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What is Conversion and How to Calculate It Correctly
The success of an online business directly depends on how many website visitors perform a target action, such…
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Internal Website Optimization: What It Is and How to Do It?
Internal website optimization (or internal SEO optimization) is a set of measures aimed at improving the structure, content,…
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Schema Markup: What It Is and How It Affects SEO in 2026
Learn what schema markup is, how it affects SEO in 2026, and how to implement it step by…
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Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Snapchat Ads: what it is and which formats exist in 2026
Snapchat Ads is the paid advertising platform from Snap Inc. that reaches 800+ million monthly active users in…
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LinkedIn Advertising in 2026: 10+ Ad Formats and Full Guide
LinkedIn advertising is paid promotion on the world’s largest professional network (900M+ users). In 2026 LinkedIn Ads offers…
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What Are SEO Texts and What Should They Be in 2026
SEO text is content written simultaneously for people and search engines. In 2026, quality SEO copywriting means matching…
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How to Install Google Analytics 4 in 2026: GTM & Manual Code Guide
Google Analytics 4 is the only free analytics tool that in 2026 supports Consent Mode v2, AI-powered insights,…
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Why E-commerce SEO Is a Never-Ending Process
E-commerce SEO is not a one-time project. Three reasons why your SEO tasks never run out: new pages,…
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Which Products to Start Advertising in Google Ads for an Online Store
Most online stores launch Google Ads across their entire catalogue — and burn through their budget fast. At…
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How to Set Up Events in Google Analytics 4: Complete Guide 2026
Step-by-step guide to setting up GA4 events: what are events and key events, which events to track, eCommerce…
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Google Analytics: What It Is and the Best Alternatives in 2026
Google Analytics is a free web analytics platform by Google that tracks website visitors, their behaviour, and traffic…
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Cross-Domain Tracking in Google Analytics 4: Setup Guide for 2026
Cross-domain tracking in GA4 lets you follow a single user session across two or more separate domains —…
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Google Keyword Planner: What It Is and How It Works
Google Keyword Planner is a free keyword research tool inside Google Ads that helps you discover new keywords,…
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GCLID Tag: What It Is and How It Works
GCLID (Google Click Identifier) is a unique click identifier that Google Ads automatically appends to URLs when a…