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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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Case studies
How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Google Ads for HVAC: What It Is and Where It’s Available in 2026
“Google Ads for HVAC” is the more accurate phrase than the commonly used “HVAC campaigns” — there’s no…
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TikTok Ads Manager Adds Multiple Location Selection for Lead Generation
TikTok for Business has rolled out Multiple Location Selection — a new TikTok Ads Manager feature for Lead…
Web Analytics
(not set) in Google Analytics: What It Means and How to Fight It in 2026
(not set) in Google Analytics 4 is a system placeholder that the platform assigns when it did not…
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How to Advertise an Intimate-Products Store in Google Merchant Center
Yes, you can advertise intimate products on Google — it’s legal, and Google Merchant Center explicitly allows “adult-oriented…
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Google Merchant Center: How to Increase the Number of Approved Products
A “Disapproved” label next to a product in Google Merchant Center means it is not shown in Google…
Web Analytics
The GA4 Traffic Acquisition Report: How to Read Channels and Sources
The Traffic Acquisition report in Google Analytics 4 is a table where every row is a channel or…
Web Analytics
GA4 Traffic Sources and Channels: A Full Source / Medium Breakdown
Source / medium in GA4 is a pair of values — “where the user came from / how…
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How to Read the User Loyalty Report in Google Analytics 4
The User Loyalty report in Google Analytics 4 shows stickiness — how often your audience comes back to…
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How to Grant Access to a Prom.ua Account in 2026
To grant access to your Prom.ua account, open “Settings” → “Managers”, click “Add a manager”, choose a role…
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How to Grant Access to a Wix Site in 2026
To grant access to a Wix site, open the “Sites” dashboard, click “…” on the card of the…
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How to Grant Access to a Weblium Site in 2026
To grant access to a Weblium site, open the “My websites” section, click “…” on the site card…
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How to Grant Access to a WordPress Site in 2026
To grant access to a WordPress site, open Users → Add New User in the admin panel, enter…