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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How to Write a Job Ad for an SEO Specialist
You are looking for a specialist to promote your business in search results, and the candidate is looking…
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How to measure the results of SEO website promotion?
Why is it necessary to measure SEO results? SEO is a long-term strategy that brings stable traffic and…
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Main Stages of Website SEO Promotion: Step-by-Step Guide
SEO website promotion is a systematic process that turns your site into a stable source of organic traffic.…
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SEO During Website Development: What to Do at the Build Stage to Avoid Paying Twice
What SEO tasks to complete during website development: semantic core, URL structure, technical foundation, Core Web Vitals, schema…
Analytics
SEO Internal Linking: Why You Need It and What Strategies Work
Internal linking is one of the most underestimated SEO tactics available to European businesses. A well-structured internal link…
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Content Plan 2026: What It Is, How to Build It + Template & Checklists
Content plan 2026: definition, difference from content strategy, 7 steps, ready template, checklists for blog, Instagram, TikTok, Telegram,…
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Digital Marketer – Who They Are and What They Do
It should be noted immediately that digital marketers are often called internet marketers. In our case, it is…
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How Contextual Advertising Works and Why It Attracts Clients
Have you ever noticed that as soon as you search for something on Google, that item starts «following»…
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AI Text Generation: Benefits, Risks, and a Complete Guide
Artificial intelligence is not just a technological novelty, but a daily tool for copywriters, marketers, and journalists. AI…
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Easy Start in Business Manager: How to Create and Set Up Your Workspace
Business Manager is a special Meta cabinet created for advertisers. It is a very convenient tool for regulating…
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How to Write a Job Ad for an SEO Specialist
You are looking for a specialist to promote your business in search results, and the candidate is looking…
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How to Create a Job Ad for a Meta Ads Specialist
Specialist meta ads specialist meta ads is a key question searched daily on Google. In this guide —…
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How to Write a Google Ads Specialist Job Description
Finding a truly qualified Google Ads specialist who understands return on investment, not just clicks, is a complex…
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How to Write a Job Ad for a TikTok Ads Specialist
Finding an effective TikTok advertising specialist is harder than it seems. You don’t need an ordinary media buyer,…
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What Does a Content Manager Do
The concept of content management is widespread today, yet it still lacks a single, clear definition. The market…
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Where to find a job for a Google Ads specialist?
Online commerce has grown significantly because it’s more convenient for people to shop from home. This is why…
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What does an SEO specialist do: responsibilities, skills and 2026 tools
An SEO specialist is a search engine optimization professional. Full guide: responsibilities, skills, 2026 tools, salaries and how…