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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
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Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How to Write a Job Ad for an SEO Specialist
You are looking for a specialist to promote your business in search results, and the candidate is looking…
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How to measure the results of SEO website promotion?
Why is it necessary to measure SEO results? SEO is a long-term strategy that brings stable traffic and…
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Main Stages of Website SEO Promotion: Step-by-Step Guide
SEO website promotion is a systematic process that turns your site into a stable source of organic traffic.…
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SEO During Website Development: What to Do at the Build Stage to Avoid Paying Twice
What SEO tasks to complete during website development: semantic core, URL structure, technical foundation, Core Web Vitals, schema…
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SEO Internal Linking: Why You Need It and What Strategies Work
Internal linking is one of the most underestimated SEO tactics available to European businesses. A well-structured internal link…
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Apix Drive Review: Automating Integrations for Google Ads and Meta Ads
Meta ads manager integration with crm google sheets slack meta ads manager integration with crm google sheets slack…
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Goal Setting with the SMART System
Introduction Goal setting is a key element of successful project management, business growth, and personal effectiveness. One of…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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How to connect Google Search Console to Google Analytics 4
How to connect google search console to google analytics how to connect google search console to google analytics…
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Google Ads Specialist: Responsibilities, Skills & Salary u2014 2026 Guide
A Google Ads specialist (also called a PPC specialist) is a paid-media expert who sets up and optimises…
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Functional Responsibilities of an SEO Specialist: A Detailed Overview
Roles of seo roles of seo is a key question searched daily on Google. In this guide —…
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Terms of reference for installing the Google Tag Manager (GTM) service code
Writing a technical specification is a skill that not all specialists have. That’s why we’re sharing an example…
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Why GSC Data Differs from GA4: 7 Reasons and Practical Checklists
You open Google Search Console and see 1,200 clicks for the week. Then you check GA4 and find…
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tl;dv Review 2026: AI Meeting Recorder for Zoom & Google Meet
tl;dv review: AI meeting recorder for Zoom & Google Meet. Features, pricing (Free, Pro $18/mo, Business $59/mo), integrations,…
Case studies
Case Study: Diesel Car Service Promotion — Google Ads Optimisation in Odesa
A diesel car service in Odesa approached Spilno Agency to improve the efficiency of their Google Ads. Over…
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How to choose a digital marketing contractor?
In today’s business, effective marketing is a key success factor. However, companies often face the question: should they…
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LiteSpeed Cache: Overview of the plugin functionality
LiteSpeed Cache is one of the most effective plugins for speeding up WordPress sites. It uses server cache,…