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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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E-E-A-T in 2026: What It Is and How It Affects Rankings
E-E-A-T stands for Experience, Expertise, Authoritativeness & Trust. Learn how Google uses it to rank pages in 2026…
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HTTP Redirects: The Complete SEO Guide (301, 302, 307, 308)
What are 301, 302, 307, and 308 redirects? When to use each type, how to set them up…
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Image SEO Optimization: Alt Texts, WebP/AVIF, Lazy Loading & More
Complete guide to image SEO: alt text best practices, WebP and AVIF formats, lazy loading implementation, compression, srcset,…
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The Perfect SEO URL: Structure, Rules & Checklist
What makes a perfect SEO-friendly URL? Length, slug, hyphens, keywords, HTTPS. Step-by-step guide, common mistakes, and a 12-point…
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Title, Description, and H1–H6: A Complete Tag Guide
What are title tags, meta descriptions, and H1–H6 in SEO: optimal lengths, writing rules, common mistakes, and a…
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Core Web Vitals: What They Are and How They Affect SEO in 2026
Core Web Vitals in 2026: what LCP, INP, and CLS measure, why they are a Google ranking factor,…
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Internal Linking: What It Is and How It Affects SEO in 2026
What is internal linking in SEO? Learn how to build an internal link structure that boosts rankings, helps…
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Schema Markup: What It Is and How It Affects SEO in 2026
Learn what schema markup is, how it affects SEO in 2026, and how to implement it step by…
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Canonical Tag: What It Is and How It Affects SEO in 2026
What is a canonical tag in SEO: how rel=canonical works, when to use it, common mistakes to avoid,…
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Hreflang Tag: What It Is and How to Implement It Correctly in 2026
What is the hreflang tag and how does it affect SEO? Step-by-step guide to implementing hreflang in HTML,…
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Core SEO KPIs to Track During Website Optimization
Complete list of SEO KPIs to measure during optimization: organic traffic, keyword rankings, CTR, Core Web Vitals, Domain…
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E-commerce SEO Strategies: The Complete Guide
All ecommerce SEO strategies in one guide: technical SEO, on-page optimization, category & product page SEO, link building,…