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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Serpstat vs Semrush vs Ahrefs 2026: Side-by-Side Comparison
Deep comparison of Serpstat, Semrush and Ahrefs in 2026 — features, databases, pricing and user reviews. The conclusion…
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Semrush Review 2026: Features, Pricing & Everything You Need to Know
Complete Semrush review for 2026: 55+ tools for SEO, PPC, and content marketing, Pro/Guru/Business pricing plans, limits, pros…
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Ahrefs Review 2026: Full Feature Breakdown and Pricing Guide
Complete Ahrefs 2026 review: all tools explained, pricing plans compared (Starter, Lite, Standard, Advanced, Enterprise), free tools, and…
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Serpstat Review 2026: Full Features Overview & Pricing Guide
Complete Serpstat review 2026: all platform features explained, pricing plans compared, and head-to-head vs SEMrush & Ahrefs. Is…
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Website Deindexation: What It Is and What It Affects
Website deindexation explained: when to use it intentionally and how to avoid accidental deindexation. robots.txt setup, noindex tag,…
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Google Analytics Now Measures AI Assistant Traffic: ChatGPT, Gemini & Claude
Google Analytics 2026 update: new AI Assistant channel for tracking traffic from ChatGPT, Gemini and Claude. How it…
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SEO Strategy for Website Promotion: How to Build One and What Types Exist
What is an SEO strategy, what types exist, and how to create a step-by-step SEO promotion plan: competitor…
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Technical SEO Audit: What It Is and What It Includes
What is a technical SEO audit, what it includes, which tools to use, and how often to run…
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Semantic Core & Keyword Research: The Complete Guide
Learn what a semantic core is, how it looks, which tools to use for keyword research, and what…
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Microsoft Clarity Added AI Visibility Report: What You Need to Know
Microsoft Clarity added a beta AI Visibility tab: Citations, Share of Authority, Grounding Queries. We break down every…
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llms.txt: What It Is, How to Fill It, and What It Affects in 2026
What is llms.txt and why does it matter in 2026? Learn how to fill the file correctly and…
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AdFeedManager: a tool for automating advertising feed enhancement
An advertising feed is more than just a product list. It’s the first thing a buyer sees in…