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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How to connect Google Search Console to Google Analytics 4
How to connect google search console to google analytics how to connect google search console to google analytics…
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References: What are they, why are they important, and where to find them?
In any type of creative work, ideas for inspiration are extremely important. Creating something “from scratch” is not…
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Instructions on How to Grant Agency Access to Google Analytics 4
Access to Google Analytics 4 (hereinafter referred to simply as GA) is used for various purposes: conversion setup,…
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HTTP Redirects: The Complete SEO Guide (301, 302, 307, 308)
What are 301, 302, 307, and 308 redirects? When to use each type, how to set them up…
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UTM Tags: What They Are, How They Work and Where to Generate Them
UTM tags explained: what they are, how the 5 UTM parameters work in Google Analytics 4, when to…
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B2B Sales: A Simple Explanation of a Complex Model
B2B is a relationship model where companies buy goods or services from each other. Understanding this field helps…
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How to Write a Resume in 2026: Step-by-Step Guide
A resume is your personal marketing document. In 2026, recruiters spend an average of 7 seconds reviewing each…
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Google Sheets: What They Are, How They Work, and Why You Should Use Them
Complete guide to Google Sheets 2026: what Google Sheets is, how it differs from Excel, how to get…
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How to Link Google Analytics with Google Ads and Import Goals?
Linking Google Analytics 4 (GA4) and Google Ads is the foundation for any business running paid advertising. Without…
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AI text verification
Verification texte verification texte is a key question searched daily on Google. In this guide — full breakdown…
Case studies
Case study: 72 quality leads from TikTok for service stations and car services
In just 2 weeks of TikTok Ads lead-form campaigns, Spilno Agency generated 72 quality leads for an auto…
Case studies
Case Study: Google Business Profile Optimization for a Beauty Salon in the US
Google Business Profile optimisation for a beauty salon in Detroit, USA: profile views grew 6× in 2 months…
Case studies
Promotion of an Online Store for Auto Paints and Accessories for Car Service Stations
An online auto paint store was generating 15–20 orders per day. The previous agency failed to hit the…
Analytics
How to Fix Revenue Attribution Issues in Google Analytics (GA4) with Payment System Domains
In Google Analytics (GA4), revenue may be attributed to the payment system domain (e.g., pay.monobank.ua) because GA4, by…
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How to create a high-quality report on digital marketing channels
A high-quality marketing project report is the key to effectively managing advertising campaigns and optimizing budgets. Proper analysis…
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What is a Blog and Why Does a Business Need One?
What is a Blog? A blog is a digital journal or website where articles, news, tips, or other…
Case studies
Telegram Ads for Real Estate: Selling a 2-Hectare Land Plot
Case study: a client needed to sell a 2-hectare land plot. Traditional marketing channels produced no results. Spilno…