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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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Why GSC Data Differs from GA4: 7 Reasons and Practical Checklists
You open Google Search Console and see 1,200 clicks for the week. Then you check GA4 and find…
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Unlocking Your TikTok Ads Account: A Step-by-Step Guide
Have you just registered your TikTok Ads account and it’s been blocked, even though your business doesn’t violate…
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How to track messenger inquiries in Google Analytics 4?
Messengers are gaining popularity, and the number of business processes built around them is increasing. Recently, we often…
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Core Web Vitals: What They Are and How They Affect SEO in 2026
Core Web Vitals in 2026: what LCP, INP, and CLS measure, why they are a Google ranking factor,…
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GA4 Measurement Protocol: What It Is and How to Set It Up
GA4 Measurement Protocol is Google’s HTTP API that lets you send analytics events directly from a server, offline…
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Sales Funnel Analysis in Online Stores Using Google Analytics 4 — 2026 Guide
Spilno Agency step-by-step guide: how to build and analyze a sales funnel in Google Analytics 4. Formulas, CR…
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What a PPC Student Needs to Pay Attention to in Order to Easily Find a Job Later?
Why Choose a Career as a PPC Specialist? The world of digital marketing is constantly evolving, and the…
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What is Call Tracking and Why Implement It During an Advertising Campaign
In the context of launching and managing advertising campaigns, regardless of their scale and budget, the question of…
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Google Search Console Introduces New “Statistics” Report
A new report – “Statistics” – has appeared in Google Search Console, where you can view additional information…
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Google Merchant Center — an effective tool for online shopping
Google Merchant Center (GMC) in 2026: complete guide to Merchant Center Next, product feed, free listings, AI Overviews…
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Google Shopping setup: step-by-step instruction
Step-by-step guide to setting up Google Shopping in 2026: Merchant Center Next, product feed, Performance Max, free listings.…
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What is Google Search Console: Complete Guide for SEO Specialists
For effective website promotion in Google, a clear understanding of its interaction with the search engine is essential.…
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Instagram Incognito: How to View Stories Anonymously in 2026
Insta incognito insta incognito is a key question searched daily on Google. In this guide — full breakdown…
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References: What are they, why are they important, and where to find them?
In any type of creative work, ideas for inspiration are extremely important. Creating something “from scratch” is not…
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Collaborator — A Tool for Effective Marketing and SEO Promotion
In today’s world, competition for customer attention is immense, making effective online promotion absolutely essential. Business owners and…
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Digital Marketing: What It Is and How It Works
The digital world has changed the rules of the game, and today, a business not present online risks…
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What is Traffic Arbitrage: A Path to Online Earnings
If you are looking for online earning opportunities, pay attention to traffic arbitrage. This refers to a digital…