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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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SEO Optimisation of Product Category Pages
Category pages are the most important commercial pages in any online store from an SEO perspective. They capture…
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Product Page SEO for Online Stores: Complete 2026 Guide
Product page SEO is where rankings translate directly into revenue. This guide covers every on-page element — URL,…
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SEO Optimisation of E-Commerce Filters: Faceted Navigation Guide
Faceted navigation SEO is one of the most complex technical challenges in e-commerce. Poor filter configuration leads to…
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SEO Internal Linking: Why You Need It and What Strategies Work
Internal linking is one of the most underestimated SEO tactics available to European businesses. A well-structured internal link…
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Multilingual SEO: Complete Guide for 2026
Multilingual SEO is the practice of optimising one brand to rank in Google across multiple languages and regions…
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Reddit Advertising in 2026: What It Is and Which Ad Formats Work
Reddit crossed 1 billion logged-in users in 2026 and became one of the most-cited sources inside Google AI…
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Pinterest Advertising in 2026: All Ad Formats, Budgets and Setup Guide
Pinterest in 2026 reaches 537+ million monthly active users, and 85% of them purchase a product they’ve seen…
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Snapchat Ads: what it is and which formats exist in 2026
Snapchat Ads is the paid advertising platform from Snap Inc. that reaches 800+ million monthly active users in…
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LinkedIn Advertising in 2026: 10+ Ad Formats and Full Guide
LinkedIn advertising is paid promotion on the world’s largest professional network (900M+ users). In 2026 LinkedIn Ads offers…
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SEO Text Writing: How to Write and Whether You Can Use AI
SEO writing means creating content for people and search engines at the same time. This guide covers what…
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How to Install Google Analytics 4 in 2026: GTM & Manual Code Guide
Google Analytics 4 is the only free analytics tool that in 2026 supports Consent Mode v2, AI-powered insights,…
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Why E-commerce SEO Is a Never-Ending Process
E-commerce SEO is not a one-time project. Three reasons why your SEO tasks never run out: new pages,…