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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How to add a card to your Facebook ad account
How to add card to facebook pay how to add card to facebook pay is a key question…
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Google Trends: What it is and how to use it
G trends g trends is a key question searched daily on Google. In this guide — full breakdown…
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Technical SEO Audit Checklist 2026: 12 Blocks to Check
Complete technical SEO audit checklist for 2026: indexation, Core Web Vitals, HTTPS, Schema.org, E-E-A-T, and AI/GEO optimization. 20+…
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Hreflang Tag: What It Is and How to Implement It Correctly in 2026
What is the hreflang tag and how does it affect SEO? Step-by-step guide to implementing hreflang in HTML,…
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Google Ads keyword match types: a guide for first-time advertisers (2026)
Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…
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Yoast SEO: Overview of the plugin functionality
Yoast SEO is one of the most popular plugins for search engine optimization of WordPress sites. It provides…
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How to add a card to your Facebook ad account
How to add card to facebook pay how to add card to facebook pay is a key question…
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Why I can’t see my ads on Google
Many advertisers face the situation when they launch an advertising campaign on Google Ads but cannot find their…
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Who is a marketer and what does a marketer do in 2026
A marketer is a specialist who researches the market, audience and competitors, builds the product's go-to-market strategy and…
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How real-world businesses are transforming with AI – with 50 new stories
Article source – https://blogs.microsoft.com/blog/2025/02/05/https-blogs-microsoft-com-blog-2024-11-12-how-real-world-businesses-are-transforming-with-ai/ One of the highlights of my career has always been connecting with customers and…
Case studies
Case Study: Auto Parts Store Advertising in Google Ads — +17% Orders, -21% CPL
Spilno Agency case study: managing Google Ads for an auto parts e-commerce store — Search, Google Shopping and…
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Promoting an English Language School — Google Ads Case Study
How we reduced cost per lead for a children's English school by 45% in 2 months using Google…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
Case studies
Google Ads for Freight and Oversized Transportation — Case Study
A freight and oversized transportation company came to us with a CPL of 443 UAH and just 50…
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Promoting an Online Cosmetics Store — Google Ads Case Study
A cosmetics online store with zero Google Ads experience reached break-even in 5 weeks. Budget: UAH 15,000/month, CPL:…
Case studies
Case study: audit and setup of Google Analytics 4 (GA4) ecommerce for a ticket service
Real case by Spilno Agency: GA4 ecommerce audit for an online ticket service — discovered 76% revenue discrepancy…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…