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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Keyword Cannibalization: What It Is and How to Fix It
What is keyword cannibalization in SEO? Learn how to identify it using Google Search Console and Ahrefs, and…
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sitemap.xml — What It Is and Why You Need It
sitemap.xml explained: what it is, why it matters, how to create one and submit it to Google Search…
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What Is robots.txt? A Complete SEO Guide
What is robots.txt, why does it matter for SEO, and how do you configure it correctly? Covers User-agent,…
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What Is Link Building? Complete Guide for SEO
What is link building and why does it matter for SEO? Full guide: types of link building, proven…
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On-Page SEO Optimization: The Complete Guide
What is on-page SEO optimization? A complete guide covering title tags, H1, content quality, URL structure, images, internal…
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Main Stages of Website SEO Promotion: Step-by-Step Guide
SEO website promotion is a systematic process that turns your site into a stable source of organic traffic.…
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SEO Website Migration Checklist: Step-by-Step Guide
A practical SEO website migration checklist: pre-launch audit, redirect map, indexation, hreflang, content, analytics, and post-launch monitoring.
Web Analytics
GA4 Extract Data from Your Page: Automatic Event Tracking Without Code
Google Analytics 4 introduced Extract data from your page. Automatic data extraction from HTML elements or JS variables…
Meta Ads
Meta Pixel Gets AI Update: Automatic Enrichment of Page and Product Data
Meta is enabling an AI-powered pixel feature from June 5, 2026 — automatic enrichment of page and product…
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Key Stages of Website Creation: Step-by-Step Guide from Analysis to Launch
Building a website is not simply “order a design and get a finished product.” It’s a structured process…
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What is B2B Sales? Complete Guide 2026 — Strategy, Marketing & Funnel Analysis
B2B sales is the sale of goods and services from one company to another. Learn what b2b sales…
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How to Define Your Target Audience? Step-by-Step TA Analysis by Spilno Agency
How to define your target audience for marketing and advertising. Step-by-step TA analysis by Spilno Agency — demographics,…