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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How to add a card to your Facebook ad account
How to add card to facebook pay how to add card to facebook pay is a key question…
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Google Trends: What it is and how to use it
G trends g trends is a key question searched daily on Google. In this guide — full breakdown…
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Technical SEO Audit Checklist 2026: 12 Blocks to Check
Complete technical SEO audit checklist for 2026: indexation, Core Web Vitals, HTTPS, Schema.org, E-E-A-T, and AI/GEO optimization. 20+…
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Hreflang Tag: What It Is and How to Implement It Correctly in 2026
What is the hreflang tag and how does it affect SEO? Step-by-step guide to implementing hreflang in HTML,…
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Google Ads keyword match types: a guide for first-time advertisers (2026)
Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…
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How a Service Business Can Track Advertising Campaign Quality: KPIs, Metrics & Checklists 2026
Tracking advertising effectiveness for service businesses is not about vanity metrics in a report. It’s about answering one…
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How to add a user to Google Search Console
Search console add user search console add user is a key question searched daily on Google. In this…
Case studies
Promoting a Translation Agency via Google Ads: From 0 to 94 Leads
This case study is prepared by the digital marketing agency Spilno. About the Client and Situation Client: a…