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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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What is Targeted Advertising and How It Differs from Contextual Ads — 2026 Guide
Complete guide: what is targeted advertising, how it differs from contextual ads, breakdown of 8 platforms (Meta, TikTok,…
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What is Contextual Advertising: Types, Costs, How It Works — 2026 Guide
Contextual advertising means paid ads on Google based on user queries. We cover types, prices in Ukraine 2026,…
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How to Promote a Website in Google: 4 Ways That Work in 2026
Spilno Agency guide: 4 ways to promote a website in Google in 2026 — Google Ads, Merchant Center,…
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Google Search Console now shows your branded traffic: the new «Branded traffic» report
The new «Branded traffic» card in Performance automatically splits search into brand and non-brand — anonymized queries included.…
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What is Advertising and Digital Advertising: Types, Channels and How to Choose in 2026
What is advertising, what types exist, how digital advertising differs and which channels (Google Ads, Meta Ads, TikTok…
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What is a Blog and Why Does Your Business Need One
What is a blog in simple terms, how it impacts SEO promotion and helps attract clients, and which…
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Conversion Linker — What It Is and How and When to Set It Up via GTM
Conversion Linker is a utility tag in Google Tag Manager that stores gclid in first-party cookies. We break…
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Why There Are No Guarantees in SEO: An Honest Guide from Spilno Agency
Why does no conscientious agency guarantee Google positions? What 7 SEO factors are uncontrollable, why do some agencies…
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GEO Promotion: What It Is and How It Differs from SEO — 2026 Guide
GEO (Generative Engine Optimization) is a new discipline preparing websites for citation in ChatGPT, Perplexity, and Google AI…
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Import Meta, TikTok, Pinterest, Snapchat & Reddit Ads into Google Analytics 4: Step-by-Step Guide
Google has finally given marketers what they long needed: native import of ad cost data from non-Google platforms…
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Why SEO Has No Guarantees, or How Not to Fall for an SEO Agency’s Trap?
No legitimate SEO agency can guarantee you a top position on Google — and any agency that does…
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Digital Marketing Strategy for Auto Repair Shops and Service Stations in 2026
A digital marketing strategy for an auto repair shop or service station is a systematic plan to attract…