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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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How to add a card to your Facebook ad account
How to add card to facebook pay how to add card to facebook pay is a key question…
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Google Trends: What it is and how to use it
G trends g trends is a key question searched daily on Google. In this guide — full breakdown…
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Technical SEO Audit Checklist 2026: 12 Blocks to Check
Complete technical SEO audit checklist for 2026: indexation, Core Web Vitals, HTTPS, Schema.org, E-E-A-T, and AI/GEO optimization. 20+…
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Hreflang Tag: What It Is and How to Implement It Correctly in 2026
What is the hreflang tag and how does it affect SEO? Step-by-step guide to implementing hreflang in HTML,…
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Google Ads keyword match types: a guide for first-time advertisers (2026)
Broad, phrase, exact, negative — a complete breakdown of Google Ads match types in 2026. Examples, measurement, decision…
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Google Analytics Now Measures AI Assistant Traffic: ChatGPT, Gemini & Claude
Google Analytics 2026 update: new AI Assistant channel for tracking traffic from ChatGPT, Gemini and Claude. How it…
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SEO Strategy for Website Promotion: How to Build One and What Types Exist
What is an SEO strategy, what types exist, and how to create a step-by-step SEO promotion plan: competitor…
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Technical SEO Audit: What It Is and What It Includes
What is a technical SEO audit, what it includes, which tools to use, and how often to run…
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Semantic Core & Keyword Research: The Complete Guide
Learn what a semantic core is, how it looks, which tools to use for keyword research, and what…
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Microsoft Clarity Added AI Visibility Report: What You Need to Know
Microsoft Clarity added a beta AI Visibility tab: Citations, Share of Authority, Grounding Queries. We break down every…
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llms.txt: What It Is, How to Fill It, and What It Affects in 2026
What is llms.txt and why does it matter in 2026? Learn how to fill the file correctly and…
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AdFeedManager: a tool for automating advertising feed enhancement
An advertising feed is more than just a product list. It’s the first thing a buyer sees in…
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E-E-A-T in 2026: What It Is and How It Affects Rankings
E-E-A-T stands for Experience, Expertise, Authoritativeness & Trust. Learn how Google uses it to rank pages in 2026…
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HTTP Redirects: The Complete SEO Guide (301, 302, 307, 308)
What are 301, 302, 307, and 308 redirects? When to use each type, how to set them up…
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Image SEO Optimization: Alt Texts, WebP/AVIF, Lazy Loading & More
Complete guide to image SEO: alt text best practices, WebP and AVIF formats, lazy loading implementation, compression, srcset,…
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The Perfect SEO URL: Structure, Rules & Checklist
What makes a perfect SEO-friendly URL? Length, slug, hyphens, keywords, HTTPS. Step-by-step guide, common mistakes, and a 12-point…
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Title, Description, and H1–H6: A Complete Tag Guide
What are title tags, meta descriptions, and H1–H6 in SEO: optimal lengths, writing rules, common mistakes, and a…