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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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How to Grant Access to a Webflow Site in 2026
To grant access to a Webflow site, open Workspace settings → Members, click Invite people, enter an email…
Case studies
CBC Property Case Study: B2B Lead Generation with Meta Ads — 225 Leads at $1.11
CBC Property — a B2B office real estate agency in Tashkent — came to Spilno Agency with an…
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Meta Ads’ New Setting: “New Customer Acquisition” at the Ad Set Level
Meta Ads has added a new ad set–level setting — “Customer lifecycle strategy”. It offers two options: “Get…
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Conversion Tags: a New Google Ads Feature for Smart Bidding
Google Ads has added a new option in account settings — «Enable conversion-based customer lists». When you turn…
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Reddit Ads Launches E-commerce Advertising: Product Catalogs and Shopify Integration
Reddit Ads has launched e-commerce functionality: the ads dashboard now has a product catalog (Reddit Catalog) and a…
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Google Ads Coupon 2026: Who Can Get the Promo Code and What Are the Conditions
A Google Ads coupon (also called a promo code, voucher or bonus) is an advertising credit that Google…
Case studies
Google Ads for Household & Specialty Goods Store: +47.8% Conversions in 9 Months
A large online store selling household appliances and a wide range of goods partnered with Spilno Agency in…
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ARIA Labels: What They Are and Do They Affect SEO?
ARIA labels (from WAI-ARIA — Accessible Rich Internet Applications) are special HTML attributes such as aria-label, aria-labelledby and…
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WebMCP: What It Is and How It Works
WebMCP (Web Model Context Protocol) is a new standard that lets a website hand AI agents ready-made “tools”…
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PageSpeed Insights Update: the New “Agentic Browsing” Score
PageSpeed Insights has a new score category — Agentic Browsing. It shows how ready your site is to…
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Consent Mode: How Data Privacy Affects SEO in 2026
Consent Mode is a mechanism that changes how analytics and advertising tags behave depending on whether a user…
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Screaming Frog SEO Spider: Full 2026 Feature Review
Screaming Frog SEO Spider is a desktop crawler that scans a website the same way a search engine…