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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Crawl Budget: What It Is and How to Optimise It in 2026
Crawl budget is the amount of resource Googlebot is willing to spend crawling your site over a given…
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Search Intent in SEO: What It Is and How to Optimise for It in 2026
Search intent is the real goal behind a user’s query in Google: to learn, to find, to compare…
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How to Increase Free Impressions in Google Merchant Center
Free Listings in Google Merchant Center let your products appear in Google Shopping, Google Images and organic search…
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LTV and LT: What Are These Metrics and How to Use Them in Marketing
LTV (Lifetime Value) and LT (Customer Lifetime) are two key metrics that define how much revenue a customer…
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404 Error: What It Is and the SEO Standard Explained
A 404 error is an HTTP status meaning “page not found.” From an SEO standpoint, a properly configured…
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Google Analytics Launches Server-to-Server Integration with Shopify: Automatic Purchase Event Collection from July 2026
From July 2026, Google Analytics will automatically receive purchase data from Shopify stores directly via server — the…
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Telegram Advertising: What It Is and Which Ad Formats Exist in 2026
Telegram advertising in 2026 splits into six independent formats: the official Telegram Ads Platform, direct channel post buys,…
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Bing Webmaster Tools Launches AI Performance: Citations, Citation Score and Grounding Queries Explained
Bing Webmaster Tools now features an updated AI Performance report — website owners can track how often Microsoft…
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Google Ads Audit for E-commerce: What It Should Look Like in 2026
A Google Ads audit for an online store is not a check of CTR and campaign settings. It…
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Looking for Partners: We Share Leads, Pay Commission, Exchange Links
Spilno Agency is looking for partners — web developers, independent marketers, and complementary agencies. We share leads, pay…
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Google Tag Gateway: What It Is and Why Your Business Needs It
Google Tag Gateway is a Google Tag Manager feature that routes your Google tag signals through your own…
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Website Heatmap: How to Use It for SEO and Paid Ads
A website heatmap shows where users click, how far they scroll, and what captures their attention. Microsoft Clarity…