
Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
195 articles

A Project Manager at a digital agency is the person who turns chaos into a system. The PM…

A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…

A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…

Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…

Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…

An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…

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Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…

Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…

Roles of seo roles of seo is a key question searched daily on Google. In this guide —…
Various tools are used for effective marketing, but recently, quiz websites have gained particular popularity. The level of…
Give access to google merchant center give access to google merchant center is a key question searched daily…

What makes a perfect SEO-friendly URL? Length, slug, hyphens, keywords, HTTPS. Step-by-step guide, common mistakes, and a 12-point…

Full Microsoft Clarity 2026 review: what it is, how to install it, how to read heatmaps and session…

Core Web Vitals in 2026: what LCP, INP, and CLS measure, why they are a Google ranking factor,…

What is internal linking in SEO? Learn how to build an internal link structure that boosts rankings, helps…

Learn what schema markup is, how it affects SEO in 2026, and how to implement it step by…

What is a canonical tag in SEO: how rel=canonical works, when to use it, common mistakes to avoid,…

What is the hreflang tag and how does it affect SEO? Step-by-step guide to implementing hreflang in HTML,…

Complete list of SEO KPIs to measure during optimization: organic traffic, keyword rankings, CTR, Core Web Vitals, Domain…

All ecommerce SEO strategies in one guide: technical SEO, on-page optimization, category & product page SEO, link building,…

What is keyword cannibalization in SEO? Learn how to identify it using Google Search Console and Ahrefs, and…

sitemap.xml explained: what it is, why it matters, how to create one and submit it to Google Search…

What is robots.txt, why does it matter for SEO, and how do you configure it correctly? Covers User-agent,…

What is link building and why does it matter for SEO? Full guide: types of link building, proven…

What is on-page SEO optimization? A complete guide covering title tags, H1, content quality, URL structure, images, internal…