Instructions
Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
Latest articles
All →
Instructions
Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
Instructions
What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
Recently updated
All →
Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
Most popular article
Instructions
★ Most popular blog article
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
Top guides
All →
Instructions
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
Instructions
Functional Responsibilities of an SEO Specialist: A Detailed Overview
Roles of seo roles of seo is a key question searched daily on Google. In this guide —…
Instructions
What are Quiz Websites
Various tools are used for effective marketing, but recently, quiz websites have gained particular popularity. The level of…
Instructions
Instructions on How to Grant Access to Google Merchant Center
Give access to google merchant center give access to google merchant center is a key question searched daily…
Instructions
The Perfect SEO URL: Structure, Rules & Checklist
What makes a perfect SEO-friendly URL? Length, slug, hyphens, keywords, HTTPS. Step-by-step guide, common mistakes, and a 12-point…
Instructions
Microsoft Clarity Review: Heatmaps and Session Recordings — Complete Guide
Full Microsoft Clarity 2026 review: what it is, how to install it, how to read heatmaps and session…
All articles
Instructions
Main Stages of Website SEO Promotion: Step-by-Step Guide
SEO website promotion is a systematic process that turns your site into a stable source of organic traffic.…
Instructions
SEO Website Migration Checklist: Step-by-Step Guide
A practical SEO website migration checklist: pre-launch audit, redirect map, indexation, hreflang, content, analytics, and post-launch monitoring.
Analytics
GA4 Extract Data from Your Page: Automatic Event Tracking Without Code
Google Analytics 4 introduced Extract data from your page. Automatic data extraction from HTML elements or JS variables…
Meta Ads
Meta Pixel Gets AI Update: Automatic Enrichment of Page and Product Data
Meta is enabling an AI-powered pixel feature from June 5, 2026 — automatic enrichment of page and product…
Instructions
Key Stages of Website Creation: Step-by-Step Guide from Analysis to Launch
Building a website is not simply “order a design and get a finished product.” It’s a structured process…
Instructions
What is B2B Sales? Complete Guide 2026 — Strategy, Marketing & Funnel Analysis
B2B sales is the sale of goods and services from one company to another. Learn what b2b sales…
Instructions
How to Define Your Target Audience? Step-by-Step TA Analysis by Spilno Agency
How to define your target audience for marketing and advertising. Step-by-step TA analysis by Spilno Agency — demographics,…
Instructions
What is Targeted Advertising and How It Differs from Contextual Ads — 2026 Guide
Complete guide: what is targeted advertising, how it differs from contextual ads, breakdown of 8 platforms (Meta, TikTok,…
Instructions
What is Contextual Advertising: Types, Costs, How It Works — 2026 Guide
Contextual advertising means paid ads on Google based on user queries. We cover types, prices in Ukraine 2026,…
Instructions
How to Promote a Website in Google: 4 Ways That Work in 2026
Spilno Agency guide: 4 ways to promote a website in Google in 2026 — Google Ads, Merchant Center,…
News
Google Search Console now shows your branded traffic: the new «Branded traffic» report
The new «Branded traffic» card in Performance automatically splits search into brand and non-brand — anonymized queries included.…
Instructions
What is Advertising and Digital Advertising: Types, Channels and How to Choose in 2026
What is advertising, what types exist, how digital advertising differs and which channels (Google Ads, Meta Ads, TikTok…