Instructions
Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
Latest articles
All →
Instructions
Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
Instructions
What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
Recently updated
All →
Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
Most popular article
Instructions
★ Most popular blog article
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
Top guides
All →
Instructions
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
Instructions
How to Write a Job Ad for a TikTok Ads Specialist
Finding an effective TikTok advertising specialist is harder than it seems. You don’t need an ordinary media buyer,…
Instructions
How to Grant Access to a Facebook Ad Account and Other Questions About Meta Business Suite
This guide was written by ROI-oriented digital agency Spilno Agency to simplify client work and quickly provide access…
Instructions
Key Stages of Website Creation: Step-by-Step Guide from Analysis to Launch
Building a website is not simply “order a design and get a finished product.” It’s a structured process…
Instructions
Paid Traffic for E-commerce: 2026 Strategy (Merchant, Meta, TikTok)
Paid traffic strategy for online stores in 2026: Google Merchant Center, price aggregators, Meta Catalog, TikTok Catalog, paid…
Instructions
Reddit Advertising in 2026: What It Is and Which Ad Formats Work
Reddit crossed 1 billion logged-in users in 2026 and became one of the most-cited sources inside Google AI…
All articles
Instructions
What is Upwork and How Does It Work? A Guide for Freelancers
What is upwork what is upwork is a key question searched daily on Google. In this guide —…
Instructions
Auto-posting Services: What Are They and Why Do You Need Them?
Multi-platform Posting. Most services allow simultaneous content publication on multiple platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest,…
Instructions
10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
Checklists
Internal SEO Optimization Checklist for a Website
We are publishing a checklist that will help you create a work plan for internal website optimization. It…
Checklists
Google Analytics 4 Setup Checklist: A Detailed Guide with Problem Examples and Explanations
Why it’s Important to Set Up GA4 Before Promoting Your Website Google Analytics 4 is a central tool…
Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Instructions
Website SEO Optimization: Complete 2026 Guide — Checklists, robots.txt, GEO
Complete 2026 SEO guide for websites: technical, on-page, off-page SEO + GEO. Extended checklists, robots.txt template, Core Web…
Instructions
How to measure the results of SEO website promotion?
Why is it necessary to measure SEO results? SEO is a long-term strategy that brings stable traffic and…
Instructions
How to Grant Access to a Facebook Ad Account and Other Questions About Meta Business Suite
This guide was written by ROI-oriented digital agency Spilno Agency to simplify client work and quickly provide access…
Instructions
How to Access Facebook or Meta Ads Ad Account
The Facebook account is very complex due to its extensive functionality and intricate navigation, so it’s not surprising…
Instructions
10 Telegram Channels for Digital Marketing Where You Can Post Vacancies for Free
To find “your” candidate, it’s crucial to speak to the right audience — which is why niche Telegram…
Analytics
Attribution in Google Analytics 4, Google Ads, and Meta Ads: Definition and Practical Application
Attribution in digital marketing is the process of determining the value of each marketing channel in the user’s…