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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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About digital marketing
Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Meta Ads Creative Sizes in 2026: The Complete Guide
In 2026, Meta Ads creative sizes come down to three core aspect ratios: 1:1 and 4:5 for the…
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Google Ads Creative Sizes in 2026: The Complete Format Guide
Google Ads creative sizes in 2026 boil down to a few universal aspect ratios: 1.91:1, 1:1, 4:5 for…
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TikTok Ads Creative Sizes in 2026: The Complete Guide
The size of your TikTok Ads creative directly affects CTR, CPM and completion rate. The 2026 rule is…
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Snapchat Ad Specs & Creative Sizes in 2026 — Full Guide
Every Snapchat ad is built around one standard — a vertical 1080×1920 px, 9:16 aspect ratio, full screen.…
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PornHub Ad Creative Sizes in 2026: The Complete TrafficJunky Guide
PornHub advertising runs through the TrafficJunky ad network, and every format has strict creative size requirements. The core…
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LinkedIn Ad Sizes in 2026: Complete Creative Specs Guide
LinkedIn Ads creative sizes are the technical specifications for images, video and documents that Campaign Manager accepts. In…
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Pinterest Ads Creative Sizes in 2026: The Complete Guide
Creative size decides more than budget on Pinterest: a vertical 2:3 pin (1000×1500 px) takes up twice the…
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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Meta Conversions API (CAPI): What It Is and How to Set It Up
Meta Conversions API (CAPI) is a server-side tool from Meta that sends conversion data directly from your server…
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Meta Pixel: What It Is and How to Install It on Your Website
Meta Pixel (formerly Facebook Pixel) is a small JavaScript snippet you install on your website to track visitor…