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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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make.com: What Is It and How to Use It as a Marketer in 2026
Make.com is a no-code automation platform that lets marketers connect Google Ads, Meta Ads, TikTok Ads, CRM systems,…
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Google Lighthouse: What It Is and How to Use It in 2026
Google Lighthouse is Google’s free automated tool that audits your website across four categories: Performance, Accessibility, Best Practices…
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Meta AI: Business Assistant Is Now Live Inside Meta Ads
Meta AI — a business assistant is now live inside Meta’s ad accounts, working right within Ads Manager…
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Ecommerce Promotion Strategy: A Step-by-Step Plan
An ecommerce promotion strategy is not “launch ads” — it is the right order of channels. First you…
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How to Choose Pages for SEO Optimization
Optimizing every page of a site at once is impossible and inefficient. To get SEO results faster, start…
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Google Search Console Adds Generative AI Performance Reports for AI Overviews & AI Mode
On June 3, 2026, Google announced the launch of dedicated Generative AI performance reports in Search Console, with…
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CMS: What It Is and How Your Choice Affects SEO
A CMS (content management system) is the platform you use to build a site and manage its content…
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Is WordPress Good for SEO? Pros and Cons of the CMS
WordPress is the world’s most popular CMS, powering around 43% of all websites. It is widely seen as…
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What Is Fiverr and How It Helps Freelancers: A Complete Guide
Fiverr is a global freelance marketplace where you sell ready-made “gigs” at a fixed price and clients from…
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Cloudflare: What It Is and How It Helps Your SEO
Cloudflare is a free intermediary that routes your site’s traffic through a global CDN: it speeds up loading,…
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SEO Strategy: What It Is and How to Build One Step by Step
An SEO strategy is not a list of keywords — it is a plan of priorities: which query…
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SMM: What It Is and When Your Business Needs It — 2026 Guide
SMM is the systematic work of a brand across social media: strategy, content, community, paid ads and analytics.…