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Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
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Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
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What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
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Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
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Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
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How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
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LiteSpeed Cache: Overview of the plugin functionality
LiteSpeed Cache is one of the most effective plugins for speeding up WordPress sites. It uses server cache,…
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What is Conversion and How to Calculate It Correctly
The success of an online business directly depends on how many website visitors perform a target action, such…
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Internal Website Optimization: What It Is and How to Do It?
Internal website optimization (or internal SEO optimization) is a set of measures aimed at improving the structure, content,…
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Schema Markup: What It Is and How It Affects SEO in 2026
Learn what schema markup is, how it affects SEO in 2026, and how to implement it step by…
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Claude skill /spilno-ga4-roas-corridor-analysis: 5-minute Google Ads revenue forecast
Our Claude skill builds a ready GA4 forecast report following the Spilno text style guide: ROAS corridor, +10k/+25k/+50k…
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Instructions on How to Grant Access to Google Merchant Center
Give access to google merchant center give access to google merchant center is a key question searched daily…
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
Case studies
Promoting a Translation Agency in Ukraine with Google Ads
We already had a case with promoting a translation agency, but that was for the Cyprus region. Today…
Case studies
Google Ads for Translation Agencies: Grow Your Business
Google ads translation service google ads translation service is a key question searched daily on Google. In this…
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Promotion of Car service with Google Ads and Meta Ads
Objective: Generate 250 leads per month for an auto service in a small town. Solution: Results: Additional Tips:…
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How to track messenger inquiries in Google Analytics 4?
Messengers are gaining popularity, and the number of business processes built around them is increasing. Recently, we often…
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What is Link Building?
Link building is an SEO strategy that involves acquiring links to your website from other authoritative resources on…
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Internal Website Optimization: What It Is and How to Do It?
Internal website optimization (or internal SEO optimization) is a set of measures aimed at improving the structure, content,…
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What is Google My Business (Google Business Profile)?
Google My Business (or Google Business Profile) is a free tool from Google that allows businesses to create…
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Technical SEO Audit Checklist 2026: 12 Blocks to Check
Complete technical SEO audit checklist for 2026: indexation, Core Web Vitals, HTTPS, Schema.org, E-E-A-T, and AI/GEO optimization. 20+…
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How to Grant Access to Google Tag Manager
Google Tag Manager is a powerful tool for managing tags on your website. To share this tool with…
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What Is Google Tag Manager and Why You Need It in 2026
What Google Tag Manager is, how it works, GTM vs GA4, how to install it on WordPress and…