Instructions
Project Manager at a Digital Agency: Responsibilities & Skills
A Project Manager at a digital agency is the person who turns chaos into a system. The PM…
Latest articles
All →
Instructions
Sales Manager in a Digital Agency: Responsibilities, Skills & KPIs
A Sales Manager in a digital agency is the professional who turns cold prospects into signed contracts. They…
Instructions
What Is a Web Analyst and What Do They Do?
A web analyst collects and interprets user behaviour data to drive data-based decisions. Responsibilities, tools, salary, and how…
Recently updated
All →
Case studies
Translation Bureau Google Ads Case Study: From 0 Leads to Full ROI
Case study: a translation bureau received 0 leads from two consecutive PPC agencies. Spilno Agency audited the setup,…
Case studies
Promoting a Tire Retail Store on Facebook and Instagram
Targeted advertising case study: an auto service launched Meta Ads for tire sales during the season — 72…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…
Most popular article
Instructions
★ Most popular blog article
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a…
Top guides
All →
Instructions
How to unlock Google Merchant Center on your own?
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write…
Instructions
Why GSC Data Differs from GA4: 7 Reasons and Practical Checklists
You open Google Search Console and see 1,200 clicks for the week. Then you check GA4 and find…
Instructions
Unlocking Your TikTok Ads Account: A Step-by-Step Guide
Have you just registered your TikTok Ads account and it’s been blocked, even though your business doesn’t violate…
Instructions
How to track messenger inquiries in Google Analytics 4?
Messengers are gaining popularity, and the number of business processes built around them is increasing. Recently, we often…
Instructions
Core Web Vitals: What They Are and How They Affect SEO in 2026
Core Web Vitals in 2026: what LCP, INP, and CLS measure, why they are a Google ranking factor,…
Instructions
GA4 Measurement Protocol: What It Is and How to Set It Up
GA4 Measurement Protocol is Google’s HTTP API that lets you send analytics events directly from a server, offline…
All articles
Instructions
What is a Blog and Why Does Your Business Need One
What is a blog in simple terms, how it impacts SEO promotion and helps attract clients, and which…
Analytics
Conversion Linker — What It Is and How and When to Set It Up via GTM
Conversion Linker is a utility tag in Google Tag Manager that stores gclid in first-party cookies. We break…
Instructions
Why There Are No Guarantees in SEO: An Honest Guide from Spilno Agency
Why does no conscientious agency guarantee Google positions? What 7 SEO factors are uncontrollable, why do some agencies…
Checklists
GEO Promotion: What It Is and How It Differs from SEO — 2026 Guide
GEO (Generative Engine Optimization) is a new discipline preparing websites for citation in ChatGPT, Perplexity, and Google AI…
Analytics
Import Meta, TikTok, Pinterest, Snapchat & Reddit Ads into Google Analytics 4: Step-by-Step Guide
Google has finally given marketers what they long needed: native import of ad cost data from non-Google platforms…
Instructions
Why SEO Has No Guarantees, or How Not to Fall for an SEO Agency’s Trap?
To answer these questions, we need to understand what exactly an agency does and what its value is. …
Instructions
Digital Marketing Strategy for Auto Repair Shops and Service Centers in 2026
This article was written by digital agency Spilno Agency, specializing in promoting auto repair shops and service centers…
Case studies
Case Study: GA4 Ecommerce Audit and Setup for an Online Ticket Service
Real case by Spilno Agency: GA4 ecommerce audit for an online ticket service — discovered 76% revenue discrepancy…
Instructions
Where to find work for an SEO specialist?
Creating your own website is one of the first steps in business development. But for people to learn…
Instructions
Instructions on How to Grant Agency Access to Google Analytics 4
Access to Google Analytics 4 (hereinafter referred to simply as GA) is used for various purposes: conversion setup,…
Instructions
Instructions on How to Grant Agency Access to Google Ads
Google Ads Access: 1. To grant us access for an audit (or for management), you need to provide…
Case studies
Car Service and Auto Repair Shop Advertising in Google Ads and Meta Ads
An auto repair shop at the junction of three small towns approached Spilno Agency with a critical issue:…