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Spilno Agency’s Experience: How We Verify Events Before Starting Work
Before launching a campaign in Google Ads or Meta Ads, or starting SEO work, Spilno Agency always checks…
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Practical guides, case studies and tutorials from the Spilno Agency team — no fluff, just what works.
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GA4 DebugView: How to Verify Google Analytics Events in Real Time
DebugView is the section of Google Analytics 4 that shows your site’s events in real time, seconds after…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
OpenAI is changing daily budgets in ChatGPT Ads from a hard cap to a 7-day rolling average, with…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
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How Claude Helps Spilno Agency: Google Merchant Coverage in Google Ads
An online store lists 1,375 products in Google Merchant — but how many of them are actually running…
Case studies
Google Ads for a Local Auto Service: Fewer Impressions, More Customers (Case Study)
A local auto service was spending its ad budget on tens of thousands of cheap impressions that barely…
Case studies
B2B Manufacturer Case Study: 129 Leads and 2.09x ROI with Meta Ads
A European roofing and facade materials manufacturer approached Spilno Agency with a clear goal — build a B2B…
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OpenAI Is Changing How Daily Budgets Work in ChatGPT Ads: What Advertisers Need to Know
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Google Ads Q2 2026 Revenue: $81.6B, Search Outpaces YouTube
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New Features in the ChatGPT Ads Dashboard: What Changed in 2026
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Google Merchant API Changes: Migrate or Request an Extension by August 18, 2026
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How to Grant Access to Google Business Profile (Google My Business) — 2026 Guide
A 2026 step-by-step guide on how to grant access to Google Business Profile (Google My Business) without sharing…
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How to Grant Access to Google Merchant Center: Step-by-Step Guide 2026
Google Merchant Center is the platform for managing your product feed and Google Shopping ads. To delegate work…
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Google Search Console Adds Platform Properties for Instagram, TikTok, X and YouTube
Google has launched a new Search Console property type — platform properties. Owners of Instagram, TikTok, X and…
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Who Is an SMM Specialist: Responsibilities, Skills & Career Path 2026
An SMM specialist is a professional who promotes brands on social media. An SMM manager combines the skills…
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10 Telegram Channels Where You Can Post a Digital Specialist Vacancy for Free
In 2026, Telegram is one of the main channels for hiring digital specialists in Ukraine and the wider…
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Best Claude Skills for Media Buyers and Paid Ads Specialists (2026)
Top 10 Claude Skills for media buyers: Google Ads and Meta Ads audits, ad creatives, competitor analysis, reporting.…
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Google released its official GEO guide: we read it for you
On May 14, 2026 Google officially released its guide to optimizing for AI Overviews and AI Mode. We…
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Pornhub Advertising in 2026: Ad Formats, Costs & How to Launch with TrafficJunky
Pornhub advertising is sold through its official ad network, TrafficJunky. In 2026, the platform offers 5 main ad…
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Reddit Ads Creative Sizes in 2026: The Complete Specs Guide
The right creative size is the difference between an ad that looks native in the Reddit feed and…
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Case studies
Dental Clinic Google Ads Case Study: Strategy from Zero to Results 2026
A dental clinic in Dnipro came to Spilno Agency from scratch — no Google Ads, no analytics, no…
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Meta Business Suite: New Automatic Page Follower Invitations Feature
Meta Business Suite is testing a new Automatic Invitations feature that will automatically invite people who interact with…
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The Archive Button in Gmail and LinkedIn — How to Use It Right
The Archive button in Gmail and LinkedIn is one of the most useful inbox management features. It removes…
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Google Simplified Billing Payer Change in Google Ads: Step-by-Step Wizard
Google has added a self-service payer change form to the Billing section of Google Ads — a 6-step…
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How to Connect Threads to Meta Business Suite: Step-by-Step Guide
Threads can be connected to Meta Business Suite through your business portfolio settings — this gives your team…
Meta Ads
Meta Ads Event Deduplication: What It Is and How to Improve It in 2026
When you run Meta Pixel and the Conversions API simultaneously, every conversion fires twice — once from the…
Meta Ads
EMQ — Event Match Quality in Meta Ads: What It Is and How to Improve It in 2026
Event Match Quality (EMQ) is a 0–10 score in Meta Events Manager that shows how accurately your pixel…
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Email Marketing in 2026: What It Is and How to Make It Work
Email marketing is the practice of promoting products, services and your brand through emails sent to people who…
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New Features: Google Analytics + Google Business Profile Integration
Google has added a setup page for a new integration to the Analytics Help Center — linking GA4…
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Open Graph Tags: What They Are and How to Use Them in 2026
Open Graph tags are HTML meta tags that control how your pages appear when shared on Facebook, LinkedIn,…
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Meta Ads Unblocking: Complete 2026 Guide — How to Unblock Your Ad Account
Meta restricted your ad account, business page or WhatsApp Business — and you can’t find where to appeal?…
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SEO Promotion: What It Is and What Stages It Consists Of in 2026
SEO promotion is a set of technical and content measures that drive your website to the top of…